Wichita Falls

As of June 2026, Wichita Falls, Lawton, Abilene have 669 active Airbnb and VRBO listings. This represents a 1% increase from the previous year.

The average Airbnb or VRBO in Wichita Falls generates $26K per year. High-performing properties earn $59K/year, while low-performing properties earn $10K/year. This wide earnings gap suggests significant variance in asset desirability, as flat supply growth against declining revenue implies that lower-tier units are struggling to capture meaningful market share.

Average home prices in Wichita Falls vary by property size: 1-bedroom properties cost approximately $60K, 2-bedroom homes average $115K, 3-bedroom properties are around $229K, and 4+ bedroom homes average $355K. These prices reflect median home values across the Wichita Falls, Lawton, Abilene area.

Airbnb and VRBO can be profitable in Wichita Falls, with an average gross yield of 11% across all properties. High-performing properties achieve yields up to 26%, which is considered top for short-term rental investment. The spread between average and peak yields highlights a polarized market where top-tier assets capture outsized returns despite stagnant overall supply levels.

The average occupancy rate for Airbnbs and VRBOs in Wichita Falls is 32%. This occupancy level, combined with an average nightly rate of $204, results in a RevPAR (revenue per available room) of $51 per day.

1-bedroom properties demonstrate the strongest performance in Wichita Falls, with an average gross yield of 22% and annual revenue of $12K. These properties balance purchase price ($60K), operating costs, and rental demand most effectively in the Wichita Falls market.

Short-term rental regulations vary by jurisdiction in the Wichita Falls area. Wichita Falls: Lenient. No specific STR regulations or permits required. Operates under standard zoning and business rules. Minimal enforcement. Lawton: Lenient. No dedicated STR ordinance. Standard business license may apply. Light oversight, hosts operate freely. Abilene: Lenient. No STR-specific permits or registration. Subject to general zoning and tax rules only. Minimal enforcement activity. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Wichita Falls Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 1% year-over-year, while RevPAR has decreased 11%. This indicates balanced supply-demand dynamics. While total inventory remains stable, the drop in RevPAR suggests that existing hosts are facing pricing pressure even without a surge in new competitive listings.

Launch around April, 2-3 months before peak fall season (July peaks). This pre-peak timing lets you build reviews when competition is 61% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Wichita Falls listings include: Air Conditioning (100%), Kitchen (93%), Tv (85%), Washing Machine (78%), Heating (70%). Amenities that boost revenue the most include Hot Tub, Pool, Lake Access, with Hot Tub properties earning approximately 101% more ($75K/year vs $37K/year).

Monthly estimated revenue per listing in Wichita Falls over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $1K, October: $2K, November: $2K, December: $1K, January: $912, February: $956, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Wichita Falls is $204, up 19% year-over-year. By property size: 1-bedroom properties average $129/night, 2-bedroom properties average $165/night, 3-bedroom properties average $208/night, 4+ bedroom properties average $488/night. Rates peak in April and are lowest in January.

Guests in Wichita Falls book an average of 22 days in advance, down 23% from last year. By property size: 1-bedroom: 19 days, 2-bedroom: 22 days, 3-bedroom: 23 days, 4+ bedroom: 31 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Wichita Falls Airbnb and VRBO market has seen the following changes: supply grew 1%, revenue per listing decreased 11%, occupancy fell 7%, average nightly rates increased 19%, and lead time decreased 23%. These metrics point to a shift toward impulsive, higher-cost bookings that fail to offset the decline in overall occupancy.

In Wichita Falls, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 48% higher occupancy than weekdays.