Wichita Falls, TX
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Overview
Annual Rev
$30.6k
12 mo avg
↑16%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
$178
12 mo avg
↑17%
from prior 12 mo
Lead time
23 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
$58
12 mo avg
↑1%
from prior 12 mo
Methodology note: Figures reflect Wichita Falls market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +15% $4,587/yr |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (9.2 nights)
2 bedrooms (6.8 nights)
3 bedrooms (6.6 nights)
4+ bedrooms (4.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($173)
3 bedrooms ($88)
2 bedrooms ($68)
1 bedroom ($49)
Professional host share
Professionally managed (58%)
Independent hosts (42%)
Housing market signals
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Over the 12 months ending August 2026, the Wichita Falls market averaged 688 active Airbnb and VRBO listings, up 4% from a year earlier and up 152% over two years.
An average Wichita Falls listing earns $28K/year. High-performing listings earn $66K, while low-performing listings earn $11K.
Median Wichita Falls home prices by size are 1-bedroom $63K, 2-bedroom $117K, 3-bedroom $228K, and 4+ bedroom $355K.
Average gross yield is 12%, reaching 28% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Wichita Falls is 33%, producing RevPAR of $55 per available night.
1-bedroom listings have the highest average gross yield at 22%. They average $14K/year in revenue against a $63K median purchase price.
Rules vary across Wichita Falls. Wichita Falls: Lenient. No specific STR regulations or permits required. Operates under standard business licensing and zoning. Minimal enforcement. Lawton: Lenient. No dedicated STR ordinance. Standard business license and tax compliance expected. Light enforcement, hosts operate freely. Abilene: Lenient. No STR-specific permits or registration. Subject to general zoning and tax rules only. Minimal enforcement activity. Verify requirements for the property's jurisdiction.
The Wichita Falls Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has increased 3%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), TV (95%), Kitchen (95%). The strongest positive revenue associations are Pool (+110%), Lake Access (+66%), Washing Machine (+54%).
Average daily rate in Wichita Falls is $215, up 19% year-over-year. Rates peak in July and are lowest in January.
Guests in Wichita Falls book an average of 24 days in advance, down 7% from last year. Booking windows range from 20 days for 1-bedroom listings to 32 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 46% higher than weekday occupancy.