Cleburne & Johnson County, Waco Airbnb revenue and occupancy data
What Airbnb listings in Cleburne & Johnson County earn, how often they're booked, and how that compares with the rest of Waco, TX.
Over the past 12 months, regularly available listings in Cleburne & Johnson County earned $27,557 on average, were booked for 54% of the nights they were open, and averaged $269 a night. The median gross yield, before expenses, is 13.4%.
Yearly revenue
$27,557
Occupancy
54%
Nightly rate
$269
Gross yield
13.4%
before expenses
Median of 26 listings
Active listings
37
My take on Cleburne & Johnson County
Cleburne & Johnson County booked a larger share of available nights than the wider Waco, TX market, at 54% versus 48%. Average trailing-year booking revenue was nevertheless lower: $27,557 versus $30,662.
Average nightly rate was $269. A property’s revenue estimate needs both a credible nightly rate and a realistic number of available nights. The occupancy advantage alone does not justify using the wider market’s revenue average; comparable rentals should support the rate and booking assumptions together.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Cleburne & Johnson County?
Regularly available Airbnb listings in Cleburne & Johnson County earned an average of $27,557 over the past 12 months. That is 10% less than the Waco, TX average of $30,662. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Cleburne & Johnson County?
Listings in Cleburne & Johnson County were booked for an average of 54% of the nights they were open for booking over the past 12 months. That is 6 points higher than the Waco, TX average of 48%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Cleburne & Johnson County?
The average nightly rate in Cleburne & Johnson County was $269 over the past 12 months, including cleaning fees. That is 10% lower than the Waco, TX average of $298.
Is an Airbnb in Cleburne & Johnson County profitable?
For homes with a matched home value, the median room-revenue potential in Cleburne & Johnson County is $39,468 a year and the median gross yield is 13.4%. Gross yield is 2.9 points lower than the Waco, TX median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Cleburne & Johnson County by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Waco, TX figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 2 bedrooms 6 listings | $20,440 Waco, TX: $25,295 | Not enough data Waco, TX: 18.9% |
| 3 bedrooms 15 listings | $24,634 Waco, TX: $30,144 | 13.4% Waco, TX: 14.2% |
| 4+ bedrooms 13 listings | $36,280 Waco, TX: $50,607 | 11.6% Waco, TX: 14.2% |
How does Cleburne & Johnson County compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Cleburne & Johnson County This area 37 listings | $27,557 | 54% | $269 | 13.4% |
| Waco, TX market 1,145 listings | $30,662 | 48% | $298 | 16.3% |
| Granbury 264 listings | $33,961 | 48% | $332 | 12.8% |
| Glen Rose 71 listings | $38,823 | 47% | $371 | 9.7% |
| Lake Whitney 75 listings | $31,607 | 51% | $293 | 17.3% |
| Western McLennan County 58 listings | $29,833 | 46% | $343 | 13.1% |
Where is Cleburne & Johnson County?
The Waco, TX market includes 11 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Cleburne and Johnson County together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (37 in Cleburne & Johnson County). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Waco, TX market page?
The market page summarizes all of Waco, TX from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Cleburne & Johnson County
With BNBCalc Markets, compare Cleburne & Johnson County by bedroom count and performance level, see home prices, and browse its listings on the map.