Waco, TX
Unlock the data for all Markets
Annual revenue (actual)
$37.3k
12 mo avg
↑14%
from prior 12 mo
Occupancy rate
37%
12 mo avg
↓0%
from prior 12 mo
Avg daily rate
$235
12 mo avg
↑15%
from prior 12 mo
Gross yield
14.8%
Current potential
↑0.2 pts
vs prior-year prices
Lead time
29 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
$82
12 mo avg
↑12%
from prior 12 mo
Methodology note: Figures reflect Waco market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Elm Mott & Lacy Lakeview | $28.1K 118 listings | 20.0% 118 listings |
| Central Waco & Baylor | $34.4K 222 listings | 19.2% 222 listings |
| Corsicana & Navarro County | $48.7K 20 listings | 17.5% 20 listings |
| Lake Whitney | $40.1K 50 listings | 17.3% 50 listings |
| Woodway, Hewitt & Robinson | $38.3K 42 listings | 14.4% 42 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +31% $11,562/yr |
| Pool | 🔒 +2•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (7.8 nights)
3 bedrooms (4.7 nights)
1 bedroom (4.5 nights)
2 bedrooms (4.2 nights)
4+ bedrooms (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms ($209)
3 bedrooms ($133)
2 bedrooms ($92)
1 bedroom ($63)
Studio ($47)
Professional host share
Professionally managed (50%)
Independent hosts (50%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Waco going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Waco market averaged 2,158 active Airbnb and VRBO listings, up 4% from a year earlier and up 36% over two years.
An average Waco listing earns $38K/year. High-performing listings earn $72K, while low-performing listings earn $13K.
Median Waco home prices by size are 1-bedroom $102K, 2-bedroom $163K, 3-bedroom $268K, and 4+ bedroom $394K.
Average occupancy in Waco is 34%, producing RevPAR of $84 per available night.
Rules vary across Waco. Waco: Lenient. No specific STR regulations or permits required. Operates under standard business licensing and zoning rules. Minimal enforcement. Austin: Strict. Type 2 license requires owner-occupancy, Type 3 commercial heavily restricted. 3% density cap in many areas. Active enforcement with compliance checks and significant fines. Temple: Lenient. No STR-specific regulations. Standard business registration and zoning compliance only. Light enforcement, largely complaint-driven. Verify requirements for the property's jurisdiction.
The Waco Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has increased 12%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), Internet (98%), Heating (97%). The strongest positive revenue associations are Pool (+68%), Hot Tub (+68%), Washing Machine (+52%).
Average daily rate in Waco is $269, up 15% year-over-year. Rates peak in May and are lowest in February.
Guests in Waco book an average of 30 days in advance, down 4% from last year. Booking windows range from 25 days for 1-bedroom listings to 39 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 87% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
(0)
Filters (0)