Greater Starkville & Western Hills, MS Airbnb revenue and occupancy data
What Airbnb listings in Greater Starkville & Western Hills earn, how often they're booked, and how that compares with the rest of Starkville, MS.
Over the past 12 months, regularly available listings in Greater Starkville & Western Hills earned $26,585 on average, were booked for 51% of the nights they were open, and averaged $280 a night. The median gross yield, before expenses, is 14.3%.
Yearly revenue
$26,585
Occupancy
51%
Nightly rate
$280
Gross yield
14.3%
before expenses
Median of 28 listings
Active listings
57
My take on Greater Starkville & Western Hills
Greater Starkville & Western Hills has higher average trailing-year booking revenue than the wider market: $26,585 versus $24,233. But its median potential gross yield is lower, at 14.3% compared with 16.3% citywide.
Those measures answer different questions. Revenue describes past bookings, while potential gross yield is based on annual room-revenue potential and is before expenses, financing and taxes. Higher booking revenue alone does not establish a better return at a particular purchase price.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Greater Starkville & Western Hills?
Regularly available Airbnb listings in Greater Starkville & Western Hills earned an average of $26,585 over the past 12 months. That is 10% more than the Starkville, MS average of $24,233. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Greater Starkville & Western Hills?
Listings in Greater Starkville & Western Hills were booked for an average of 51% of the nights they were open for booking over the past 12 months. That is 1 points higher than the Starkville, MS average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Greater Starkville & Western Hills?
The average nightly rate in Greater Starkville & Western Hills was $280 over the past 12 months, including cleaning fees. That is 14% higher than the Starkville, MS average of $246.
Is an Airbnb in Greater Starkville & Western Hills profitable?
For homes with a matched home value, the median room-revenue potential in Greater Starkville & Western Hills is $41,429 a year and the median gross yield is 14.3%. Gross yield is 2.0 points lower than the Starkville, MS median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Greater Starkville & Western Hills by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Starkville, MS figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 20 listings | $16,907 Starkville, MS: $15,205 | Not enough data |
| 2 bedrooms 12 listings | $18,338 Starkville, MS: $20,682 | 12.8% Starkville, MS: 16.0% |
| 3 bedrooms 15 listings | $30,122 Starkville, MS: $27,599 | 14.4% Starkville, MS: 17.7% |
| 4+ bedrooms 10 listings | $50,530 Starkville, MS: $39,956 | Not enough data Starkville, MS: 12.7% |
How does Greater Starkville & Western Hills compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Greater Starkville & Western Hills This area 57 listings | $26,585 | 51% | $280 | 14.3% |
| Starkville, MS market 284 listings | $24,233 | 50% | $246 | 16.3% |
| Starkville & Mississippi State 128 listings | $27,148 | 53% | $270 | 14.7% |
| Grenada & North Central 32 listings | $21,729 | 46% | $222 | 31.4% |
Where is Greater Starkville & Western Hills?
The Starkville, MS market includes 8 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Greater Starkville and Western Hills together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (57 in Greater Starkville & Western Hills). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of October 27, 2026 and refresh monthly.
Why are these figures different from the Starkville, MS market page?
The market page summarizes all of Starkville, MS from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Greater Starkville & Western Hills
With BNBCalc Markets, compare Greater Starkville & Western Hills by bedroom count and performance level, see home prices, and browse its listings on the map.