Western Northern Neck, Stafford Airbnb revenue and occupancy data

What Airbnb listings in Western Northern Neck earn, how often they're booked, and how that compares with the rest of Stafford, VA.

Parker Place

Editorial direction

Parker Place

Co-founder & CTO, BNBCalc

Over the past 12 months, regularly available listings in Western Northern Neck earned $37,313 on average, were booked for 45% of the nights they were open, and averaged $400 a night. The median gross yield, before expenses, is 10.7%.

Yearly revenue

$37,313

Occupancy

45%

Nightly rate

$400

Gross yield

10.7%

before expenses

Median of 38 listings

Active listings

49

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My take on Western Northern Neck

Western Northern Neck averaged $37,313 in trailing-year booking revenue, above the Stafford, VA average of $32,583, even though its occupancy was lower: 45% versus 51% of available nights. The area's average nightly rate was $400, higher than the wider market's. Higher revenue does not mean a fuller calendar. Keep rate and occupancy expectations separate when underwriting a property; do not assume the market's higher occupancy will accompany the area's higher rate.

Commentary uses groups of at least 20 listings. Tables may include smaller groups.

How much do Airbnb hosts make in Western Northern Neck?

Regularly available Airbnb listings in Western Northern Neck earned an average of $37,313 over the past 12 months. That is 15% more than the Stafford, VA average of $32,583. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.

What is the Airbnb occupancy rate in Western Northern Neck?

Listings in Western Northern Neck were booked for an average of 45% of the nights they were open for booking over the past 12 months. That is 6 points lower than the Stafford, VA average of 51%. Nights a host blocked off don't count.

How much does an Airbnb cost per night in Western Northern Neck?

The average nightly rate in Western Northern Neck was $400 over the past 12 months, including cleaning fees. That is 24% higher than the Stafford, VA average of $323.

Is an Airbnb in Western Northern Neck profitable?

For homes with a matched home value, the median room-revenue potential in Western Northern Neck is $38,645 a year and the median gross yield is 10.7%. Gross yield is 1.2 points higher than the Stafford, VA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.

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How much do Airbnb hosts make in Western Northern Neck by bedroom count?

The table shows average yearly revenue and median gross yield for each home size, with the Stafford, VA figure for the same size under each one.

Average yearly revenue and median gross yield by bedroom count in Western Northern Neck, with Stafford, VA figures
BedroomsYearly revenueGross yield
2 bedrooms

8 listings

$18,584

Stafford, VA: $24,507

Not enough data

Stafford, VA: 9.9%

3 bedrooms

26 listings

$29,672

Stafford, VA: $31,629

11.1%

Stafford, VA: 9.8%

4+ bedrooms

15 listings

$60,545

Stafford, VA: $49,780

9.6%

Stafford, VA: 9.1%

How does Western Northern Neck compare with nearby areas?

Every row uses the same method and data date. Nearby areas link to their own pages.

Average yearly revenue, occupancy and nightly rate, and median gross yield, in Western Northern Neck, the Stafford, VA market and nearby areas
AreaYearly revenueOccupancyNightly rateGross yield
Western Northern Neck

This area

49 listings

$37,31345%$40010.7%
Stafford, VA market

582 listings

$32,58351%$3239.5%
Northumberland & Reedville

65 listings

$36,52550%$37510.1%
Lancaster, Kilmarnock & Irvington

84 listings

$39,49049%$41211.1%
King George & Colonial Beach

51 listings

$26,28049%$2749.8%
Spotsylvania & Caroline Fringe

54 listings

$30,61155%$2629.8%

Where is Western Northern Neck?

The Stafford, VA market includes 13 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.

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About these figures

How is yearly revenue measured?

It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.

How is occupancy measured?

For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.

How is the nightly rate measured?

It is the average price per booked night over the past 12 months, including cleaning fees.

What is room-revenue potential?

It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.

What is gross yield?

For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.

Which listings are included?

Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (49 in Western Northern Neck). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.

How current is this data?

Figures are current as of November 3, 2026 and refresh monthly.

Why are these figures different from the Stafford, VA market page?

The market page summarizes all of Stafford, VA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.

What can't these figures tell me?

They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.

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Go deeper on Western Northern Neck

With BNBCalc Markets, compare Western Northern Neck by bedroom count and performance level, see home prices, and browse its listings on the map.

Explore Western Northern NeckReveal any property's Airbnb profitability