Newport & Cocke County, Sevierville Airbnb revenue and occupancy data
What Airbnb listings in Newport & Cocke County earn, how often they're booked, and how that compares with the rest of Sevierville, TN.
Over the past 12 months, regularly available listings in Newport & Cocke County earned $21,483 on average, were booked for 55% of the nights they were open, and averaged $192 a night. The median gross yield, before expenses, is 13.8%.
Yearly revenue
$21,483
Occupancy
55%
Nightly rate
$192
Gross yield
13.8%
before expenses
Median of 20 listings
Active listings
61
My take on Newport & Cocke County
Newport & Cocke County booked a higher share of available nights than the wider market, but its average trailing-year revenue was $21,483, compared with $47,251 across the market.
Median potential gross yield points in the other direction: 13.8% locally versus 9.9% for the market. That potential yield uses annual room-revenue estimates and matched home values, rather than the trailing-year booking average. It is before expenses, financing and taxes, not a measure of realized profit.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Newport & Cocke County?
Regularly available Airbnb listings in Newport & Cocke County earned an average of $21,483 over the past 12 months. That is 55% less than the Sevierville, TN average of $47,251. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Newport & Cocke County?
Listings in Newport & Cocke County were booked for an average of 55% of the nights they were open for booking over the past 12 months. That is 5 points higher than the Sevierville, TN average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Newport & Cocke County?
The average nightly rate in Newport & Cocke County was $192 over the past 12 months, including cleaning fees. That is 54% lower than the Sevierville, TN average of $416.
Is an Airbnb in Newport & Cocke County profitable?
For homes with a matched home value, the median room-revenue potential in Newport & Cocke County is $28,759 a year and the median gross yield is 13.8%. Gross yield is 3.9 points higher than the Sevierville, TN median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Newport & Cocke County by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Sevierville, TN figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 25 listings | $20,233 Sevierville, TN: $31,786 | Not enough data Sevierville, TN: 10.5% |
| 2 bedrooms 23 listings | $22,800 Sevierville, TN: $35,619 | 14.7% Sevierville, TN: 9.4% |
| 3 bedrooms 9 listings | $23,671 Sevierville, TN: $46,233 | 8.8% Sevierville, TN: 10.6% |
How does Newport & Cocke County compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Newport & Cocke County This area 61 listings | $21,483 | 55% | $192 | 13.8% |
| Sevierville, TN market 19,000 listings | $47,251 | 50% | $416 | 9.9% |
| Cosby & Foothills 293 listings | $33,341 | 49% | $301 | 10.8% |
| Pittman Center & Greenbrier 1,768 listings | $47,383 | 50% | $419 | 9.7% |
| Douglas Lake & Dandridge 631 listings | $41,346 | 47% | $392 | 8.7% |
| East Sevierville Cabins 1,318 listings | $40,016 | 50% | $340 | 9.6% |
Where is Newport & Cocke County?
The Sevierville, TN market includes 13 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Newport and Cocke County together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (61 in Newport & Cocke County). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Sevierville, TN market page?
The market page summarizes all of Sevierville, TN from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Newport & Cocke County
With BNBCalc Markets, compare Newport & Cocke County by bedroom count and performance level, see home prices, and browse its listings on the map.