What Airbnb listings in Grayton, WaterColor & Seaside earn, how often they're booked, and how that compares with the rest of Santa Rosa Beach, FL.
This area is part of the broader Santa Rosa Beach, FL rental market. The map below defines the area used for these figures; market boundaries may include neighboring cities and towns.
Grayton, WaterColor & Seaside is one of 6 areas BNBCalc tracks in the Santa Rosa Beach, FL market. Over the past 12 months, regularly available listings here earned $101,931 on average, were booked for 51% of the nights they were open, and averaged $1,041 a night. The median gross yield, before expenses, is 14.2%.
Yearly revenue
$101,931
Occupancy
51%
Nightly rate
$1,041
Gross yield
14.2%
before expenses
Median of 1,433 listings
Active listings
1,609
Regularly available Airbnb listings in Grayton, WaterColor & Seaside earned an average of $101,931 over the past 12 months. That is 25% more than the Santa Rosa Beach, FL average of $81,273. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Grayton, WaterColor & Seaside were booked for an average of 51% of the nights they were open for booking over the past 12 months. That is 2 points higher than the Santa Rosa Beach, FL average of 49%. Nights a host blocked off don't count.
The average nightly rate in Grayton, WaterColor & Seaside was $1,041 over the past 12 months, including cleaning fees. That is 25% higher than the Santa Rosa Beach, FL average of $831.
For homes with a matched home value, the median room-revenue potential in Grayton, WaterColor & Seaside is $134,191 a year and the median gross yield is 14.2%. Gross yield is 4.2 points higher than the Santa Rosa Beach, FL median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityOne-bedroom homes have the highest gross yield in Grayton, WaterColor & Seaside, at 21.1%. The table shows average yearly revenue and median gross yield for each home size, with the Santa Rosa Beach, FL figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 9 listings | $47,998 Santa Rosa Beach, FL: $41,735 | – |
| 1 bedroom 158 listings | $71,292 Santa Rosa Beach, FL: $54,157 | 21.1% Santa Rosa Beach, FL: 15.1% |
| 2 bedrooms 227 listings | $80,905 Santa Rosa Beach, FL: $60,500 | 19.3% Santa Rosa Beach, FL: 11.6% |
| 3 bedrooms 381 listings | $93,952 Santa Rosa Beach, FL: $68,851 | 17.8% Santa Rosa Beach, FL: 11.7% |
| 4+ bedrooms 834 listings | $117,686 Santa Rosa Beach, FL: $100,684 | 10.1% Santa Rosa Beach, FL: 7.5% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Grayton, WaterColor & Seaside This area 1,609 listings | $101,931 | 51% | $1,041 | 14.2% |
| Santa Rosa Beach, FL market 4,077 listings | $81,273 | 49% | $831 | 10.0% |
| Seagrove & Eastern 30A 739 listings | $76,284 | 48% | $778 | 9.7% |
| Blue Mountain Beach 1,046 listings | $63,674 | 48% | $638 | 8.5% |
| Santa Rosa Beach & Point Washington 445 listings | $57,586 | 48% | $593 | 8.5% |
| Dune Allen & Gulf Place 205 listings | $83,932 | 45% | $919 | 7.5% |
BNBCalc splits the Santa Rosa Beach, FL market into 6 areas drawn from local neighborhood and city boundaries, and counts each listing in the area that contains it. This area combines Grayton, WaterColor, and Seaside, so BNBCalc reports one set of figures for all of it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (1,609 in Grayton, WaterColor & Seaside). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
These figures use BNBCalc's listing data as of October 6, 2026. They update when BNBCalc refreshes its market data each month.
The market page summarizes all of Santa Rosa Beach, FL from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Grayton, WaterColor & Seaside by bedroom count and performance level, see home prices, and browse its listings on the map.