Solvang & Buellton, Santa Barbara Airbnb revenue and occupancy data
What Airbnb listings in Solvang & Buellton earn, how often they're booked, and how that compares with the rest of Santa Barbara, CA.
Over the past 12 months, regularly available listings in Solvang & Buellton earned $45,190 on average, were booked for 56% of the nights they were open, and averaged $432 a night. The median gross yield, before expenses, is 6.1%.
Yearly revenue
$45,190
Occupancy
56%
Nightly rate
$432
Gross yield
6.1%
before expenses
Median of 30 listings
Active listings
53
My take on Solvang & Buellton
Solvang & Buellton has roughly the same occupancy as the wider market, but considerably lower average booking revenue. Occupancy is 56% of available nights, while trailing-year revenue averages $45,190, compared with $76,300 across Santa Barbara, CA. The area's average nightly rate is $432, versus $700 market-wide. Similar occupancy does not mean similar revenue, so a property-level estimate should account for comparable nightly rates as well as the share of available nights booked.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Solvang & Buellton?
Regularly available Airbnb listings in Solvang & Buellton earned an average of $45,190 over the past 12 months. That is 41% less than the Santa Barbara, CA average of $76,300. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Solvang & Buellton?
Listings in Solvang & Buellton were booked for an average of 56% of the nights they were open for booking over the past 12 months. That is about the same as the Santa Barbara, CA average of 56%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Solvang & Buellton?
The average nightly rate in Solvang & Buellton was $432 over the past 12 months, including cleaning fees. That is 38% lower than the Santa Barbara, CA average of $700.
Is an Airbnb in Solvang & Buellton profitable?
For homes with a matched home value, the median room-revenue potential in Solvang & Buellton is $66,475 a year and the median gross yield is 6.1%. Gross yield is 0.2 points lower than the Santa Barbara, CA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Solvang & Buellton by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Santa Barbara, CA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 15 listings | $32,105 Santa Barbara, CA: $43,064 | Not enough data Santa Barbara, CA: 6.1% |
| 2 bedrooms 17 listings | $38,426 Santa Barbara, CA: $66,500 | 6.7% Santa Barbara, CA: 6.0% |
| 3 bedrooms 15 listings | $58,622 Santa Barbara, CA: $91,402 | 5.0% Santa Barbara, CA: 6.5% |
How does Solvang & Buellton compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Solvang & Buellton This area 53 listings | $45,190 | 56% | $432 | 6.1% |
| Santa Barbara, CA market 1,411 listings | $76,300 | 56% | $700 | 6.3% |
| Santa Ynez, Los Olivos & Los Alamos 161 listings | $72,429 | 48% | $758 | 5.9% |
| Lompoc 37 listings | $57,913 | 54% | $533 | 12.2% |
| Goleta & Eastern Goleta Valley 106 listings | $60,223 | 57% | $582 | 6.4% |
| Mesa, Las Positas & Westside 179 listings | $107,199 | 65% | $928 | 7.6% |
Where is Solvang & Buellton?
The Santa Barbara, CA market includes 11 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Solvang and Buellton together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (53 in Solvang & Buellton). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Santa Barbara, CA market page?
The market page summarizes all of Santa Barbara, CA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Solvang & Buellton
With BNBCalc Markets, compare Solvang & Buellton by bedroom count and performance level, see home prices, and browse its listings on the map.