What Airbnb listings in Nob Hill & Russian Hill earn, how often they're booked, and how that compares with the rest of San Francisco, CA.
This area is part of the broader San Francisco, CA rental market. The map below defines the area used for these figures; market boundaries may include neighboring cities and towns.
Nob Hill & Russian Hill is one of 25 areas BNBCalc tracks in the San Francisco, CA market. Over the past 12 months, regularly available listings here earned $72,622 on average, were booked for 62% of the nights they were open, and averaged $639 a night. The median gross yield, before expenses, is 9.3%.
Yearly revenue
$72,622
Occupancy
62%
Nightly rate
$639
Gross yield
9.3%
before expenses
Median of 121 listings
Active listings
142
Regularly available Airbnb listings in Nob Hill & Russian Hill earned an average of $72,622 over the past 12 months. That is 28% more than the San Francisco, CA average of $56,828. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Nob Hill & Russian Hill were booked for an average of 62% of the nights they were open for booking over the past 12 months. That is 4 points lower than the San Francisco, CA average of 66%. Nights a host blocked off don't count.
The average nightly rate in Nob Hill & Russian Hill was $639 over the past 12 months, including cleaning fees. That is 37% higher than the San Francisco, CA average of $467.
For homes with a matched home value, the median room-revenue potential in Nob Hill & Russian Hill is $111,760 a year and the median gross yield is 9.3%. Gross yield is 3.1 points higher than the San Francisco, CA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityThe table shows average yearly revenue and median gross yield for each home size, with the San Francisco, CA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 5 listings | $31,055 San Francisco, CA: $29,795 | – |
| 1 bedroom 59 listings | $33,598 San Francisco, CA: $38,401 | 7.8% San Francisco, CA: 6.7% |
| 2 bedrooms 39 listings | $88,855 San Francisco, CA: $57,551 | 12.0% San Francisco, CA: 5.4% |
| 3 bedrooms 35 listings | $119,230 San Francisco, CA: $82,573 | 9.7% San Francisco, CA: 6.2% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Nob Hill & Russian Hill This area 142 listings | $72,622 | 62% | $639 | 9.3% |
| San Francisco, CA market 1,300 listings | $56,828 | 66% | $467 | 6.2% |
| Civic Center & Tenderloin 92 listings | $31,846 | 55% | $356 | 8.9% |
| Pacific Heights 41 listings | $80,921 | 72% | $650 | 8.8% |
| North Beach & Fisherman's Wharf 34 listings | $70,402 | 64% | $652 | 8.6% |
| Marina 31 listings | $95,035 | 65% | $812 | 7.3% |
BNBCalc splits the San Francisco, CA market into 25 areas drawn from local neighborhood and city boundaries, and counts each listing in the area that contains it. This area combines Nob Hill and Russian Hill, so BNBCalc reports one set of figures for all of it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (142 in Nob Hill & Russian Hill). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
These figures use BNBCalc's listing data as of October 6, 2026. They update when BNBCalc refreshes its market data each month.
The market page summarizes all of San Francisco, CA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Nob Hill & Russian Hill by bedroom count and performance level, see home prices, and browse its listings on the map.