San Francisco, CA
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Annual revenue (actual)
$79.9k
12 mo avg
↑27%
from prior 12 mo
Occupancy rate
61%
12 mo avg
↑6%
from prior 12 mo
Avg daily rate
$310
12 mo avg
↑14%
from prior 12 mo
Gross yield
6.2%
Current potential
↓0.8 pts
vs prior-year prices
Lead time
42 days
12 mo avg
↑3 days
from prior 12 mo
Revpar
$157
12 mo avg
↑32%
from prior 12 mo
Methodology note: Figures reflect San Francisco market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| SoMa | $81.9K 32 listings | 10.0% 32 listings |
| Mission Bay | $101K 6 listings | 9.7% 6 listings |
| Nob Hill & Russian Hill | $112K 121 listings | 9.3% 121 listings |
| Civic Center & Tenderloin | $64.7K 29 listings | 8.9% 29 listings |
| Pacific Heights | $100K 30 listings | 8.8% 30 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Barbecue | +8% $6,396/yr |
| Pool | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.1 nights)
4+ bedrooms (4.8 nights)
Studio (4.5 nights)
3 bedrooms (4.5 nights)
2 bedrooms (4.4 nights)
Cleaning fee by bedroom
4+ bedrooms ($287)
3 bedrooms ($197)
2 bedrooms ($136)
1 bedroom ($96)
Studio ($93)
Professional host share
Independent hosts (69%)
Professionally managed (31%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in San Francisco going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the San Francisco market averaged 2,401 active Airbnb and VRBO listings, down 30% from a year earlier and down 33% over two years.
An average San Francisco listing earns $62K/year. High-performing listings earn $147K, while low-performing listings earn $21K.
Median San Francisco home prices by size are 1-bedroom $795K, 2-bedroom $1.4M, 3-bedroom $2.0M, and 4+ bedroom $2.6M.
Average occupancy in San Francisco is 44%, producing RevPAR of $130 per available night.
Rules vary across San Francisco. San Francisco: Strict. Registration required with Office of Short-Term Rentals, $250 biennial fee. Must be primary residence, 90-day annual cap for unhosted rentals. Transient Occupancy Tax (14%) mandatory. Very active enforcement - city aggressively pursues violators with fines up to $1,000/day, works with platforms to remove unregistered listings. However, some hosts still operate illegally using workarounds, though at significant risk. Verify requirements for the property's jurisdiction.
The San Francisco Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 30% year-over-year, while RevPAR has increased 76%, suggesting demand is outpacing available supply.
RevPAR is highest in June and September; it is lowest in December and January.
The most common amenities are Internet (99%), Heating (98%), TV (94%). The strongest positive revenue associations are Washing Machine (+44%), Bbq (+40%), Internet (+28%).
Average daily rate in San Francisco is $351, up 29% year-over-year. Rates peak in June and are lowest in January.
Guests in San Francisco book an average of 40 days in advance, up 10% from last year. Booking windows range from 38 days for 1-bedroom listings to 47 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 13% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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