Winona and Whitewater Country, Rochester Airbnb revenue and occupancy data
What Airbnb listings in Winona and Whitewater Country earn, how often they're booked, and how that compares with the rest of Rochester, MN.
Over the past 12 months, regularly available listings in Winona and Whitewater Country earned $22,139 on average, were booked for 52% of the nights they were open, and averaged $233 a night. The median gross yield, before expenses, is 14.6%.
Yearly revenue
$22,139
Occupancy
52%
Nightly rate
$233
Gross yield
14.6%
before expenses
Median of 32 listings
Active listings
48
My take on Winona and Whitewater Country
Winona and Whitewater Country had an average nightly rate of $233, above the wider market, but its occupancy was 52% of available nights versus 57% across Rochester, MN. Average trailing-year booking revenue was slightly below the market figure despite the higher rate.
The area’s median potential gross yield was 14.6%, compared with 11.4% for the market. This uses annual room-revenue potential and matched home values, before expenses, financing and taxes—not realized earnings. For a specific property, compare both rates and booking patterns rather than assuming a higher rate means higher annual revenue.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Winona and Whitewater Country?
Regularly available Airbnb listings in Winona and Whitewater Country earned an average of $22,139 over the past 12 months. That is 4% less than the Rochester, MN average of $22,963. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Winona and Whitewater Country?
Listings in Winona and Whitewater Country were booked for an average of 52% of the nights they were open for booking over the past 12 months. That is 5 points lower than the Rochester, MN average of 57%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Winona and Whitewater Country?
The average nightly rate in Winona and Whitewater Country was $233 over the past 12 months, including cleaning fees. That is 8% higher than the Rochester, MN average of $216.
Is an Airbnb in Winona and Whitewater Country profitable?
For homes with a matched home value, the median room-revenue potential in Winona and Whitewater Country is $33,745 a year and the median gross yield is 14.6%. Gross yield is 3.2 points higher than the Rochester, MN median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Winona and Whitewater Country by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Rochester, MN figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 17 listings | $14,835 Rochester, MN: $15,341 | 16.3% Rochester, MN: 13.1% |
| 2 bedrooms 13 listings | $19,263 Rochester, MN: $20,241 | 13.2% Rochester, MN: 12.0% |
| 3 bedrooms 13 listings | $31,487 Rochester, MN: $24,968 | 13.2% Rochester, MN: 11.0% |
| 4+ bedrooms 5 listings | $30,145 Rochester, MN: $33,507 | Not enough data Rochester, MN: 10.3% |
How does Winona and Whitewater Country compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Winona and Whitewater Country This area 48 listings | $22,139 | 52% | $233 | 14.6% |
| Rochester, MN market 741 listings | $22,963 | 57% | $216 | 11.4% |
| East Rochester 86 listings | $26,766 | 64% | $206 | 12.5% |
| North Central Rochester 40 listings | $21,167 | 65% | $164 | 11.4% |
| South Rochester 49 listings | $23,817 | 61% | $203 | 9.4% |
| Central Rochester: Saint Marys and Downtown 129 listings | $19,586 | 65% | $155 | 10.5% |
Where is Winona and Whitewater Country?
The Rochester, MN market includes 17 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (48 in Winona and Whitewater Country). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 2, 2026 and refresh monthly.
Why are these figures different from the Rochester, MN market page?
The market page summarizes all of Rochester, MN from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Winona and Whitewater Country
With BNBCalc Markets, compare Winona and Whitewater Country by bedroom count and performance level, see home prices, and browse its listings on the map.