Rochester, MN
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Overview
Annual Rev
$30k
12 mo avg
↑8%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
$190
12 mo avg
↑24%
from prior 12 mo
Lead time
32 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$53
12 mo avg
↓9%
from prior 12 mo
Methodology note: Figures reflect Rochester market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +15% $4,497/yr |
| Gym | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (7.5 nights)
2 bedrooms (6.5 nights)
3 bedrooms (6.0 nights)
4+ bedrooms (5.9 nights)
Cleaning fee by bedroom
4+ bedrooms ($157)
3 bedrooms ($119)
2 bedrooms ($90)
1 bedroom ($62)
Professional host share
Professionally managed (63%)
Independent hosts (37%)
Housing market signals
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Over the 12 months ending August 2026, the Rochester market averaged 1,089 active Airbnb and VRBO listings, down 3% from a year earlier and up 90% over two years.
An average Rochester listing earns $28K/year. High-performing listings earn $51K, while low-performing listings earn $11K.
Median Rochester home prices by size are 1-bedroom $168K, 2-bedroom $258K, 3-bedroom $290K, and 4+ bedroom $364K.
Average gross yield is 9%, reaching 17% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Rochester is 36%, producing RevPAR of $52 per available night.
4+ bedroom listings have the highest average gross yield at 12%. They average $46K/year in revenue against a $364K median purchase price.
Rules vary across Rochester. Rochester MN: Moderate. License required, annual inspections, 2+ complaints trigger review. Owner-occupancy not required. Enforcement exists but complaint-driven. Minneapolis: Strict. License required, owner-occupancy mandatory, 90-day rental cap for non-owner-occupied. Active enforcement with audits and fines. St. Paul: Strict. License required, owner-occupancy mandatory for short-term rentals. Active enforcement, violations prosecuted. La Crosse WI: Lenient. License required, basic safety standards. Light enforcement, mostly complaint-based. Verify requirements for the property's jurisdiction.
The Rochester Airbnb and VRBO market appears broadly balanced. Supply has declined 3% year-over-year, while RevPAR has increased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Air Conditioning (98%), TV (97%), Internet (97%). The strongest positive revenue associations are Lake Access (+23%), Bbq (+22%), Washing Machine (+22%).
Average daily rate in Rochester is $197, up 22% year-over-year. Rates peak in June and are lowest in February.
Guests in Rochester book an average of 34 days in advance, down 1% from last year. Booking windows range from 31 days for 1-bedroom listings to 39 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 37% higher than weekday occupancy.