Union Hall & Penhook, Roanoke Airbnb revenue and occupancy data
What Airbnb listings in Union Hall & Penhook earn, how often they're booked, and how that compares with the rest of Roanoke, VA.
Over the past 12 months, regularly available listings in Union Hall & Penhook earned $40,026 on average, were booked for 49% of the nights they were open, and averaged $454 a night. The median gross yield, before expenses, is 7.7%.
Yearly revenue
$40,026
Occupancy
49%
Nightly rate
$454
Gross yield
7.7%
before expenses
Median of 20 listings
Active listings
28
My take on Union Hall & Penhook
Union Hall & Penhook averaged $40,026 in trailing-year booking revenue, compared with $30,030 across Roanoke, VA. That higher revenue does not automatically mean a higher return relative to a home’s value.
The median potential gross yield in the matched home-value sample is 7.7%, below the market’s 11.7%. It is also before expenses, financing and taxes. The asking price and operating budget need to support the investment case; the revenue premium alone is not enough.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Union Hall & Penhook?
Regularly available Airbnb listings in Union Hall & Penhook earned an average of $40,026 over the past 12 months. That is 33% more than the Roanoke, VA average of $30,030. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Union Hall & Penhook?
Listings in Union Hall & Penhook were booked for an average of 49% of the nights they were open for booking over the past 12 months. That is 1 points lower than the Roanoke, VA average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Union Hall & Penhook?
The average nightly rate in Union Hall & Penhook was $454 over the past 12 months, including cleaning fees. That is 36% higher than the Roanoke, VA average of $333.
Is an Airbnb in Union Hall & Penhook profitable?
For homes with a matched home value, the median room-revenue potential in Union Hall & Penhook is $51,167 a year and the median gross yield is 7.7%. Gross yield is 4.0 points lower than the Roanoke, VA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Union Hall & Penhook by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Roanoke, VA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 2 bedrooms 5 listings | $30,276 Roanoke, VA: $23,663 | Not enough data Roanoke, VA: 13.2% |
| 3 bedrooms 9 listings | $40,010 Roanoke, VA: $31,417 | 13.5% Roanoke, VA: 11.8% |
| 4+ bedrooms 11 listings | $49,917 Roanoke, VA: $49,635 | 5.1% Roanoke, VA: 8.9% |
How does Union Hall & Penhook compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Union Hall & Penhook This area 28 listings | $40,026 | 49% | $454 | 7.7% |
| Roanoke, VA market 1,084 listings | $30,030 | 50% | $333 | 11.7% |
| Westlake & North Shore 63 listings | $29,436 | 44% | $393 | 9.3% |
| Huddleston 132 listings | $41,889 | 53% | $475 | 13.1% |
| Moneta & Goodview 142 listings | $37,373 | 47% | $501 | 8.6% |
| Bedford 38 listings | $23,307 | 53% | $211 | 12.1% |
Where is Union Hall & Penhook?
The Roanoke, VA market includes 17 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Union Hall and Penhook together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (28 in Union Hall & Penhook). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Roanoke, VA market page?
The market page summarizes all of Roanoke, VA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Union Hall & Penhook
With BNBCalc Markets, compare Union Hall & Penhook by bedroom count and performance level, see home prices, and browse its listings on the map.