Custer and Southern Hills, Rapid City Airbnb revenue and occupancy data
What Airbnb listings in Custer and Southern Hills earn, how often they're booked, and how that compares with the rest of Rapid City, SD.
Over the past 12 months, regularly available listings in Custer and Southern Hills earned $32,428 on average, were booked for 52% of the nights they were open, and averaged $367 a night. The median gross yield, before expenses, is 11.6%.
Yearly revenue
$32,428
Occupancy
52%
Nightly rate
$367
Gross yield
11.6%
before expenses
Median of 160 listings
Active listings
326
My take on Custer and Southern Hills
Custer and Southern Hills has higher median annual room-revenue potential than the wider market in the matched home-value sample: $55,798 versus $46,245. Yet median potential gross yield is lower, at 11.6% versus 12.4%. Average trailing-year booking revenue is close to the market figure, so the potential estimate should not be read as past earnings. Gross yield is before expenses, financing and taxes, so the higher revenue potential alone is not a reason to stretch on purchase price.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Custer and Southern Hills?
Regularly available Airbnb listings in Custer and Southern Hills earned an average of $32,428 over the past 12 months. That is 1% more than the Rapid City, SD average of $32,011. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Custer and Southern Hills?
Listings in Custer and Southern Hills were booked for an average of 52% of the nights they were open for booking over the past 12 months. That is 1 points higher than the Rapid City, SD average of 51%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Custer and Southern Hills?
The average nightly rate in Custer and Southern Hills was $367 over the past 12 months, including cleaning fees. That is 4% higher than the Rapid City, SD average of $352.
Is an Airbnb in Custer and Southern Hills profitable?
For homes with a matched home value, the median room-revenue potential in Custer and Southern Hills is $55,798 a year and the median gross yield is 11.6%. Gross yield is 0.8 points lower than the Rapid City, SD median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Custer and Southern Hills by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Rapid City, SD figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 18 listings | $18,662 Rapid City, SD: $22,501 | – |
| 1 bedroom 105 listings | $18,675 Rapid City, SD: $19,386 | Not enough data Rapid City, SD: 16.1% |
| 2 bedrooms 70 listings | $29,076 Rapid City, SD: $23,817 | 11.6% Rapid City, SD: 11.9% |
| 3 bedrooms 73 listings | $40,101 Rapid City, SD: $34,893 | 11.5% Rapid City, SD: 12.3% |
| 4+ bedrooms 60 listings | $55,202 Rapid City, SD: $48,660 | 13.7% Rapid City, SD: 11.6% |
How does Custer and Southern Hills compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Custer and Southern Hills This area 326 listings | $32,428 | 52% | $367 | 11.6% |
| Rapid City, SD market 2,199 listings | $32,011 | 51% | $352 | 12.4% |
| Box Elder and Pennington Country 74 listings | $31,939 | 55% | $348 | 14.0% |
| Rapid City 471 listings | $29,425 | 54% | $277 | 13.6% |
| Hill City, Keystone and Central Hills 401 listings | $29,448 | 51% | $350 | 12.1% |
| Sturgis and Meade Foothills 83 listings | $27,803 | 50% | $324 | 11.9% |
Where is Custer and Southern Hills?
The Rapid City, SD market includes 14 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (326 in Custer and Southern Hills). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Rapid City, SD market page?
The market page summarizes all of Rapid City, SD from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Custer and Southern Hills
With BNBCalc Markets, compare Custer and Southern Hills by bedroom count and performance level, see home prices, and browse its listings on the map.