Rapid City, SD
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Annual revenue (actual)
$50.5k
12 mo avg
↑9%
from prior 12 mo
Occupancy rate
35%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$324
12 mo avg
↑18%
from prior 12 mo
Gross yield
11.4%
Current potential
↓0.1 pts
vs prior-year prices
Lead time
45 days
12 mo avg
↑3 days
from prior 12 mo
Revpar
$105
12 mo avg
↑22%
from prior 12 mo
Methodology note: Figures reflect Rapid City market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Box Elder and Pennington Country | $53.6K 55 listings | 15.3% 55 listings |
| Rapid City | $41.0K 424 listings | 13.5% 424 listings |
| Southern Lawrence Hills | $56.8K 112 listings | 12.6% 112 listings |
| Hill City, Keystone and Central Hills | $49.4K 306 listings | 12.0% 306 listings |
| Custer and Southern Hills | $56.4K 156 listings | 11.9% 156 listings |
Data as of 2026-09-30
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +23% $11,609/yr |
| Sauna | 🔒 +2•% · $•••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.2 nights)
2 bedrooms (5.0 nights)
1 bedroom (4.6 nights)
Studio (4.5 nights)
4+ bedrooms (4.4 nights)
Cleaning fee by bedroom
4+ bedrooms ($209)
3 bedrooms ($149)
2 bedrooms ($89)
1 bedroom ($57)
Studio ($42)
Professional host share
Professionally managed (69%)
Independent hosts (32%)
Housing market signals
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Are home values in Rapid City going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Rapid City market averaged 3,608 active Airbnb and VRBO listings, up 16% from a year earlier and up 55% over two years.
An average Rapid City listing earns $43K/year. High-performing listings earn $75K, while low-performing listings earn $21K.
Median Rapid City home prices by size are 1-bedroom $193K, 2-bedroom $312K, 3-bedroom $367K, and 4+ bedroom $458K.
Average occupancy in Rapid City is 31%, producing RevPAR of $90 per available night.
Rules vary across Rapid City. Rapid City: Lenient. No specific STR regulations or permits required. Operates under general business licensing and zoning. Minimal enforcement. Deadwood: Lenient. Business license required, follows general lodging rules. Historic district has preservation requirements but STR-specific enforcement is light. Spearfish: Lenient. No dedicated STR ordinance. General business license and zoning compliance expected. Limited active enforcement. Custer: Lenient. Business license needed, basic zoning rules apply. No owner-occupancy or density limits. Minimal STR-specific oversight. Verify requirements for the property's jurisdiction.
The Rapid City Airbnb and VRBO market appears broadly balanced. Supply has grown 16% year-over-year, while RevPAR has increased 18%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Internet (97%), Parking (95%), Heating (95%). The strongest positive revenue associations are Pool (+82%), Washing Machine (+74%), Hot Tub (+63%).
Average daily rate in Rapid City is $317, up 18% year-over-year. Rates peak in August and are lowest in April.
Guests in Rapid City book an average of 44 days in advance, up 4% from last year. Booking windows range from 33 days for 1-bedroom listings to 53 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 47% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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