Deadwood and Lead, Rapid City Airbnb revenue and occupancy data
What Airbnb listings in Deadwood and Lead earn, how often they're booked, and how that compares with the rest of Rapid City, SD.
Over the past 12 months, regularly available listings in Deadwood and Lead earned $25,484 on average, were booked for 46% of the nights they were open, and averaged $305 a night. The median gross yield, before expenses, is 10.5%.
Yearly revenue
$25,484
Occupancy
46%
Nightly rate
$305
Gross yield
10.5%
before expenses
Median of 49 listings
Active listings
85
My take on Deadwood and Lead
Deadwood and Lead averaged $25,484 in trailing-year booking revenue, compared with $32,011 across Rapid City, SD. Occupancy was also lower, at 46% versus 51% of available nights.
Median potential gross yield was 10.5%. That figure provides purchase-price context for the revenue comparison, but it is before expenses, financing and taxes—not a realized return. A projection using the wider market’s occupancy would assume more of the property’s available nights are booked than the local average supports.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Deadwood and Lead?
Regularly available Airbnb listings in Deadwood and Lead earned an average of $25,484 over the past 12 months. That is 20% less than the Rapid City, SD average of $32,011. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Deadwood and Lead?
Listings in Deadwood and Lead were booked for an average of 46% of the nights they were open for booking over the past 12 months. That is 5 points lower than the Rapid City, SD average of 51%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Deadwood and Lead?
The average nightly rate in Deadwood and Lead was $305 over the past 12 months, including cleaning fees. That is 13% lower than the Rapid City, SD average of $352.
Is an Airbnb in Deadwood and Lead profitable?
For homes with a matched home value, the median room-revenue potential in Deadwood and Lead is $30,362 a year and the median gross yield is 10.5%. Gross yield is 1.9 points lower than the Rapid City, SD median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Deadwood and Lead by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Rapid City, SD figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 21 listings | $18,777 Rapid City, SD: $19,386 | Not enough data Rapid City, SD: 16.1% |
| 2 bedrooms 25 listings | $20,749 Rapid City, SD: $23,817 | 10.9% Rapid City, SD: 11.9% |
| 3 bedrooms 22 listings | $29,031 Rapid City, SD: $34,893 | 10.0% Rapid City, SD: 12.3% |
| 4+ bedrooms 16 listings | $37,197 Rapid City, SD: $48,660 | 9.1% Rapid City, SD: 11.6% |
How does Deadwood and Lead compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Deadwood and Lead This area 85 listings | $25,484 | 46% | $305 | 10.5% |
| Rapid City, SD market 2,199 listings | $32,011 | 51% | $352 | 12.4% |
| Southern Lawrence Hills 308 listings | $44,363 | 51% | $502 | 11.9% |
| Spearfish 101 listings | $27,304 | 48% | $268 | 10.1% |
| Northern Lawrence Hills 223 listings | $38,077 | 46% | $417 | 11.4% |
| Sturgis and Meade Foothills 83 listings | $27,803 | 50% | $324 | 11.9% |
Where is Deadwood and Lead?
The Rapid City, SD market includes 14 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (85 in Deadwood and Lead). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Rapid City, SD market page?
The market page summarizes all of Rapid City, SD from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Deadwood and Lead
With BNBCalc Markets, compare Deadwood and Lead by bedroom count and performance level, see home prices, and browse its listings on the map.