Wells, Portland Airbnb revenue and occupancy data
What Airbnb listings in Wells earn, how often they're booked, and how that compares with the rest of Portland, ME.
Over the past 12 months, regularly available listings in Wells earned $35,392 on average, were booked for 54% of the nights they were open, and averaged $463 a night. The median gross yield, before expenses, is 10.8%.
Yearly revenue
$35,392
Occupancy
54%
Nightly rate
$463
Gross yield
10.8%
before expenses
Median of 219 listings
Active listings
239
My take on Wells
One-bedroom rentals in Wells averaged $20,120 in trailing-year booking revenue, compared with $25,221 across Portland, ME. Median potential gross yield in the matched home-value sample was 18.9% locally versus 11.4% across the market. That yield is before expenses, financing and taxes; it isn't profit. The one-bedroom figures make it worth examining this segment separately from the area average, with attention to a property's purchase price and comparable rental revenue.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Wells?
Regularly available Airbnb listings in Wells earned an average of $35,392 over the past 12 months. That is 9% less than the Portland, ME average of $38,984. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Wells?
Listings in Wells were booked for an average of 54% of the nights they were open for booking over the past 12 months. That is 1 points higher than the Portland, ME average of 53%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Wells?
The average nightly rate in Wells was $463 over the past 12 months, including cleaning fees. That is 3% lower than the Portland, ME average of $478.
Is an Airbnb in Wells profitable?
For homes with a matched home value, the median room-revenue potential in Wells is $52,333 a year and the median gross yield is 10.8%. Gross yield is 0.1 points higher than the Portland, ME median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Wells by bedroom count?
One-bedroom homes have the highest gross yield in Wells, at 18.9%. The table shows average yearly revenue and median gross yield for each home size, with the Portland, ME figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 9 listings | $20,723 Portland, ME: $23,638 | – |
| 1 bedroom 30 listings | $20,120 Portland, ME: $25,221 | 18.9% Portland, ME: 11.4% |
| 2 bedrooms 95 listings | $25,914 Portland, ME: $32,113 | 10.6% Portland, ME: 10.6% |
| 3 bedrooms 55 listings | $42,655 Portland, ME: $41,992 | 9.7% Portland, ME: 10.7% |
| 4+ bedrooms 50 listings | $57,215 Portland, ME: $65,929 | 9.9% Portland, ME: 9.9% |
How does Wells compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Wells This area 239 listings | $35,392 | 54% | $463 | 10.8% |
| Portland, ME market 3,187 listings | $38,984 | 53% | $478 | 10.7% |
| Ogunquit 152 listings | $38,850 | 54% | $550 | 9.2% |
| Kennebunk Area 179 listings | $50,300 | 51% | $640 | 11.7% |
| North York & Cape Neddick 45 listings | $45,218 | 56% | $523 | 9.4% |
| Southwest York County 76 listings | $38,113 | 58% | $432 | 14.2% |
Where is Wells?
The Portland, ME market includes 41 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (239 in Wells). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Portland, ME market page?
The market page summarizes all of Portland, ME from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Wells
With BNBCalc Markets, compare Wells by bedroom count and performance level, see home prices, and browse its listings on the map.