Portland, ME
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Overview
Annual Rev
$59.4k
12 mo avg
↓0%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
$365
12 mo avg
↑15%
from prior 12 mo
Lead time
44 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
$101
12 mo avg
↓19%
from prior 12 mo
Methodology note: Figures reflect Portland market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Sauna | +18% $10,688/yr |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (7.7 nights)
4+ bedrooms (6.5 nights)
2 bedrooms (6.2 nights)
1 bedroom (5.3 nights)
Cleaning fee by bedroom
4+ bedrooms ($310)
3 bedrooms ($191)
2 bedrooms ($130)
1 bedroom ($84)
Professional host share
Professionally managed (73%)
Independent hosts (27%)
Housing market signals
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Over the 12 months ending August 2026, the Portland market averaged 5,371 active Airbnb and VRBO listings, up 8% from a year earlier and up 21% over two years.
An average Portland listing earns $49K/year. High-performing listings earn $113K, while low-performing listings earn $26K.
Median Portland home prices by size are 1-bedroom $371K, 2-bedroom $441K, 3-bedroom $552K, and 4+ bedroom $693K.
Average gross yield is 8%, reaching 19% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Portland is 32%, producing RevPAR of $88 per available night.
1-bedroom listings have the highest average gross yield at 9%. They average $33K/year in revenue against a $371K median purchase price.
Rules vary across Portland. Portland: Moderate. Registration required, safety inspections, owner-occupancy for residential zones. Enforcement exists but not aggressive. Old Orchard Beach: Moderate. Registration mandatory, annual renewal, life safety inspections required. Active enforcement in season. Kennebunkport: Strict. Registration required, 30-day minimum stay rule in residential zones, owner-occupancy provisions. Active enforcement with violations pursued. Verify requirements for the property's jurisdiction.
The Portland Airbnb and VRBO market appears broadly balanced. Supply has grown 8% year-over-year, while RevPAR has decreased 0%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Internet (98%), Kitchen (97%), Parking (95%). The strongest positive revenue associations are Washing Machine (+53%), Internet (+41%), TV (+32%).
Average daily rate in Portland is $390, up 16% year-over-year. Rates peak in July and are lowest in March.
Guests in Portland book an average of 44 days in advance, down 6% from last year. Booking windows range from 35 days for 1-bedroom listings to 54 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 35% higher than weekday occupancy.