Portland

As of May 2026, Portland, Old Orchard Beach, Kennebunkport have 5,115 active Airbnb and VRBO listings. This represents a 3% decrease from the previous year.

The average Airbnb or VRBO in Portland generates $43K per year. High-performing properties earn $98K/year, while low-performing properties earn $22K/year. The significant revenue gap suggests that market success is heavily bifurcated, with top-tier listings capturing a disproportionate share of total demand despite a recent decline in overall market revenue.

Average home prices in Portland vary by property size: 1-bedroom properties cost approximately $364K, 2-bedroom homes average $434K, 3-bedroom properties are around $537K, and 4+ bedroom homes average $671K. These prices reflect median home values across the Portland, Old Orchard Beach, Kennebunkport area.

Airbnb and VRBO can be profitable in Portland, with an average gross yield of 7% across all properties. High-performing properties achieve yields up to 17%, which is considered top for short-term rental investment. The wide variance between average and high yields highlights that profitability is highly dependent on specific asset-level performance rather than broad market trends.

The average occupancy rate for Airbnbs and VRBOs in Portland is 33%. This occupancy level, combined with an average nightly rate of $362, results in a RevPAR (revenue per available room) of $69 per day.

1-bedroom properties demonstrate the strongest performance in Portland, with an average gross yield of 8% and annual revenue of $30K. These properties balance purchase price ($364K), operating costs, and rental demand most effectively in the Portland market.

Short-term rental regulations vary by jurisdiction in the Portland area. Portland: Moderate. Registration required, $100 fee, safety inspections, 30-day minimum in residential zones unless owner-occupied. Moderate enforcement with complaints driving action. Old Orchard Beach: Moderate. Annual registration required, $250 fee, inspections, 2-rental limit per owner. Active summer enforcement due to tourist volume. Kennebunkport: Strict. License required, owner-occupancy mandate, strict density limits, 2-week minimum stays in many zones. Active enforcement with neighbor complaints. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Portland Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 3% year-over-year, while RevPAR has decreased 44%. This indicates balanced supply-demand dynamics. The sharp drop in revenue despite minimal supply changes points toward a contraction in traveler spending or booking volume that outweighs existing inventory adjustments.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 33% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Portland listings include: Kitchen (95%), Air Conditioning (87%), Tv (77%), Washing Machine (67%), Heating (63%). Amenities that boost revenue the most include Washing Machine, Hot Tub, Internet, with Washing Machine properties earning approximately 54% more ($83K/year vs $53K/year).

Monthly estimated revenue per listing in Portland over the last 12 months: May: $2K, June: $3K, July: $5K, August: $5K, September: $3K, October: $3K, November: $1K, December: $1K, January: $633, February: $671, March: $752, April: $1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Portland is $362, up 10% year-over-year. By property size: 1-bedroom properties average $209/night, 2-bedroom properties average $299/night, 3-bedroom properties average $408/night, 4+ bedroom properties average $701/night. Rates peak in August and are lowest in March.

Guests in Portland book an average of 41 days in advance, down 22% from last year. By property size: 1-bedroom: 34 days, 2-bedroom: 41 days, 3-bedroom: 46 days, 4+ bedroom: 51 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Portland Airbnb and VRBO market has seen the following changes: supply declined 3%, revenue per listing decreased 44%, occupancy fell 12%, average nightly rates increased 10%, and lead time decreased 22%. These metrics suggest that hosts are attempting to offset lower demand and shorter booking windows by raising rates, despite a clear downward trend in overall utilization.

In Portland, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 34% higher occupancy than weekdays.