Portland, ME
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Annual revenue (actual)
$60.9k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
39%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$374
12 mo avg
↑17%
from prior 12 mo
Gross yield
9.9%
Current potential
↓0.1 pts
vs prior-year prices
Lead time
46 days
12 mo avg
↑2 days
from prior 12 mo
Revpar
$114
12 mo avg
↑10%
from prior 12 mo
Methodology note: Figures reflect Portland market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Deering & Back Cove | $70.3K 55 listings | 15.0% 55 listings |
| Southwest York County | $57.0K 40 listings | 14.6% 40 listings |
| Waterboro & Lyman Country | $58.0K 22 listings | 13.3% 22 listings |
| Old Orchard Beach | $53.8K 285 listings | 12.9% 285 listings |
| Bath Area | $46.7K 34 listings | 12.5% 34 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Sauna | +18% $10,962/yr |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (7.5 nights)
3 bedrooms (6.8 nights)
2 bedrooms (6.4 nights)
Studio (5.6 nights)
1 bedroom (5.1 nights)
Cleaning fee by bedroom
4+ bedrooms ($310)
3 bedrooms ($189)
2 bedrooms ($131)
1 bedroom ($84)
Studio ($82)
Professional host share
Independent hosts (53%)
Professionally managed (47%)
Housing market signals
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Are home values in Portland going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Portland market averaged 5,414 active Airbnb and VRBO listings, up 9% from a year earlier and up 22% over two years.
An average Portland listing earns $49K/year. High-performing listings earn $113K, while low-performing listings earn $25K.
Median Portland home prices by size are 1-bedroom $364K, 2-bedroom $434K, 3-bedroom $543K, and 4+ bedroom $683K.
Average occupancy in Portland is 32%, producing RevPAR of $94 per available night.
Rules vary across Portland. Portland: Moderate. Registration required, safety inspections, owner-occupancy for certain zones. Enforcement exists but inconsistent; many operate without compliance. Old Orchard Beach: Moderate. Annual registration mandatory, inspection required, density limits in residential zones. Active enforcement during peak season with fines. Kennebunkport: Strict. Permit required, owner-occupancy mandate, strict density caps, 180-day rental limit. Active enforcement with violations pursued. Verify requirements for the property's jurisdiction.
The Portland Airbnb and VRBO market appears broadly balanced. Supply has grown 9% year-over-year, while RevPAR has increased 15%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Internet (99%), Kitchen (97%), Parking (96%). The strongest positive revenue associations are Washing Machine (+53%), Bbq (+31%), TV (+30%).
Average daily rate in Portland is $395, up 17% year-over-year. Rates peak in July and are lowest in March.
Guests in Portland book an average of 45 days in advance, up 2% from last year. Booking windows range from 36 days for 1-bedroom listings to 56 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 37% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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