Question 1

How many Airbnb and VRBO listings are in Pensacola?

Accepted Answer

Over the 12 months ending September 2026, the Pensacola market averaged 3,554 active Airbnb and VRBO listings, up 5% from a year earlier and up 28% over two years.

Question 2

How much do Airbnbs and VRBOs make in Pensacola?

Accepted Answer

An average Pensacola listing earns $47K/year. High-performing listings earn $90K, while low-performing listings earn $18K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Pensacola?

Accepted Answer

Median Pensacola home prices by size are 1-bedroom $145K, 2-bedroom $171K, 3-bedroom $274K, and 4+ bedroom $374K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Pensacola?

Accepted Answer

Average occupancy in Pensacola is 41%, producing RevPAR of $97 per available night.

Question 5

Are short-term rentals legal in Pensacola?

Accepted Answer

Rules vary across Pensacola. Pensacola: Moderate. Business tax receipt and state registration required. No owner-occupancy rules. Zoning restrictions apply in residential areas. Enforcement is moderate with complaint-driven action.
Pensacola Beach: Lenient. Business tax receipt needed, follows county rules. No density caps or owner-occupancy requirements. Light enforcement, many operate informally.
Gulf Breeze: Moderate. Business tax and state registration required. Zoning compliance needed. No specific STR caps. Moderate enforcement, primarily complaint-based. Verify requirements for the property's jurisdiction.

Question 6

Is the Pensacola Airbnb and VRBO market oversaturated?

Accepted Answer

The Pensacola Airbnb and VRBO market appears broadly balanced. Supply has grown 5% year-over-year, while RevPAR has increased 15%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Pensacola?

Accepted Answer

RevPAR is highest in July and June; it is lowest in January and December.

Question 8

Which Airbnb and VRBO amenities matter most in Pensacola?

Accepted Answer

The most common amenities are Air Conditioning (99%), TV (99%), Internet (98%). The strongest positive revenue associations are Pool (+46%), Washing Machine (+35%), Bbq (+30%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Pensacola?

Accepted Answer

Average daily rate in Pensacola is $253, up 12% year-over-year. Rates peak in July and are lowest in January.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Pensacola?

Accepted Answer

Guests in Pensacola book an average of 47 days in advance, up 14% from last year. Booking windows range from 36 days for 1-bedroom listings to 54 days for 2-bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Pensacola?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 29% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.West Pensacola	$32.6K 97 listings	17.1% 97 listings
2.Perdido Key	$56.7K 1,464 listings	17.0% 1,464 listings
3.Milton & Blackwater Country	$31.7K 93 listings	14.2% 93 listings
4.North Pensacola	$29.9K 109 listings	13.8% 109 listings
5.Uptown Pensacola	$30.8K 67 listings	13.7% 67 listings
6.East Pensacola	$31.3K 209 listings	13.5% 209 listings
7.Pace	$29.1K 25 listings	11.2% 25 listings
8.Central Pensacola	$31.3K 301 listings	10.4% 301 listings
9.Southwest Pensacola	$32.3K 294 listings	9.5% 294 listings