Appleton, Oshkosh Airbnb revenue and occupancy data
What Airbnb listings in Appleton earn, how often they're booked, and how that compares with the rest of Oshkosh, WI.
Over the past 12 months, regularly available listings in Appleton earned $24,032 on average, were booked for 54% of the nights they were open, and averaged $235 a night. The median gross yield, before expenses, is 12.7%.
Yearly revenue
$24,032
Occupancy
54%
Nightly rate
$235
Gross yield
12.7%
before expenses
Median of 99 listings
Active listings
111
My take on Appleton
Appleton averaged $24,032 in trailing-year booking revenue, compared with $33,877 in the wider Oshkosh, WI market. Occupancy was close to the wider market's level, with 54% of available nights booked in Appleton.
Average nightly rates differed more noticeably: $235 in Appleton versus $360 across the wider market. Those averages do not explain the revenue gap on their own. When estimating a property, use comparable Appleton listings with a similar bedroom count rather than applying the wider-market revenue figure.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Appleton?
Regularly available Airbnb listings in Appleton earned an average of $24,032 over the past 12 months. That is 29% less than the Oshkosh, WI average of $33,877. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Appleton?
Listings in Appleton were booked for an average of 54% of the nights they were open for booking over the past 12 months. That is about the same as the Oshkosh, WI average of 54%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Appleton?
The average nightly rate in Appleton was $235 over the past 12 months, including cleaning fees. That is 35% lower than the Oshkosh, WI average of $360.
Is an Airbnb in Appleton profitable?
For homes with a matched home value, the median room-revenue potential in Appleton is $32,041 a year and the median gross yield is 12.7%. Gross yield is 2.1 points lower than the Oshkosh, WI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Appleton by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Oshkosh, WI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 11 listings | $16,806 Oshkosh, WI: $17,784 | Not enough data Oshkosh, WI: 14.0% |
| 2 bedrooms 34 listings | $18,886 Oshkosh, WI: $23,170 | 11.7% Oshkosh, WI: 13.1% |
| 3 bedrooms 46 listings | $24,987 Oshkosh, WI: $33,255 | 11.5% Oshkosh, WI: 14.7% |
| 4+ bedrooms 20 listings | $34,554 Oshkosh, WI: $56,539 | 15.6% Oshkosh, WI: 21.6% |
How does Appleton compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Appleton This area 111 listings | $24,032 | 54% | $235 | 12.7% |
| Oshkosh, WI market 472 listings | $33,877 | 54% | $360 | 14.8% |
| Menasha and Fox Crossing 34 listings | $34,761 | 59% | $326 | 15.9% |
| Neenah and Western Country 29 listings | $34,582 | 59% | $386 | 14.8% |
| North Oshkosh and Downtown 44 listings | $32,859 | 53% | $340 | 20.0% |
| South and West Oshkosh 42 listings | $44,870 | 58% | $495 | 16.8% |
Where is Appleton?
The Oshkosh, WI market includes 18 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (111 in Appleton). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of October 27, 2026 and refresh monthly.
Why are these figures different from the Oshkosh, WI market page?
The market page summarizes all of Oshkosh, WI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Appleton
With BNBCalc Markets, compare Appleton by bedroom count and performance level, see home prices, and browse its listings on the map.