Oshkosh, WI
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Overview
Annual Rev
$43.6k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 $2••
12 mo avg
••.•%
from prior 12 mo
Lead time
37 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
$71
12 mo avg
↓25%
from prior 12 mo
Methodology note: Figures reflect Oshkosh market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | 21 (5%) | +$63,371 (+105%) | $123,800 | $60,429 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (8.3 nights)
Studio (7.2 nights)
3 bedrooms (6.5 nights)
4+ bedrooms (5.8 nights)
2 bedrooms (5.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($167)
3 bedrooms ($132)
Studio ($125)
2 bedrooms ($116)
1 bedroom ($63)
Professional host share
Professionally managed (64%)
Independent hosts (36%)
As of June 2026, Oshkosh has 903 active Airbnb and VRBO listings. This represents a 8% decrease from the previous year.
The average Airbnb or VRBO in Oshkosh generates $29K per year. High-performing properties earn $85K/year, while low-performing properties earn $13K/year. Despite declining supply year-over-year, total revenue has contracted sharply, indicating demand is weakening faster than the market is adjusting. The significant gap between high and average performers—nearly triple the revenue—suggests market consolidation where competitive advantages are increasingly concentrated among top listings.
Average home prices in Oshkosh vary by property size: 1-bedroom properties cost approximately $145K, 2-bedroom homes average $236K, 3-bedroom properties are around $315K, and 4+ bedroom homes average $381K. These prices reflect median home values across the Oshkosh area.
Airbnb and VRBO can be profitable in Oshkosh, with an average gross yield of 9% across all properties. High-performing properties achieve yields up to 25%, which is considered top for short-term rental investment. The sharp revenue decline and flat supply suggest market contraction, while 31% occupancy indicates substantial unused capacity—creating a highly selective environment where top-tier properties significantly outperform the median.
The average occupancy rate for Airbnbs and VRBOs in Oshkosh is 31%. This occupancy level, combined with an average nightly rate of $290, results in a RevPAR (revenue per available room) of $48 per day.
4+ bedroom properties demonstrate the strongest performance in Oshkosh, with an average gross yield of 13% and annual revenue of $48K. These properties balance purchase price ($381K), operating costs, and rental demand most effectively in the Oshkosh market.
Short-term rental regulations vary by jurisdiction in the Oshkosh area. I don't have reliable current information about Oshkosh's specific short-term rental regulations and enforcement practices. Short-term rental rules vary significantly by municipality and change frequently. I recommend contacting Oshkosh's Planning or Community Development Department directly, or checking the city's official website for accurate, up-to-date requirements regarding permits, occupancy rules, and how actively they enforce their regulations. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Oshkosh Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 8% year-over-year, while RevPAR has decreased 36%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($28,738) and top performers ($84,618) suggests a bifurcated market where property differentiation is driving substantial performance variance despite modest occupancy rates of 31%.
Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 61% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (April-January) when gaining traction is harder.
The most common amenities in Oshkosh listings include: Air Conditioning (99%), Kitchen (97%), Tv (92%), Washing Machine (85%), Heating (66%). Amenities that boost revenue the most include Hot Tub, Bbq, Lake Access, with Hot Tub properties earning approximately 74% more ($98K/year vs $56K/year).
Monthly estimated revenue per listing in Oshkosh over the last 12 months: May: $1K, June: $2K, July: $3K, August: $2K, September: $1K, October: $1K, November: $1K, December: $2K, January: $771, February: $913, March: $878, April: $953. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Oshkosh is $290, up 26% year-over-year. By property size: 1-bedroom properties average $137/night, 2-bedroom properties average $202/night, 3-bedroom properties average $286/night, 4+ bedroom properties average $514/night. Rates peak in July and are lowest in April.
Guests in Oshkosh book an average of 35 days in advance, down 15% from last year. By property size: 1-bedroom: 30 days, 2-bedroom: 34 days, 3-bedroom: 36 days, 4+ bedroom: 41 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Oshkosh Airbnb and VRBO market has seen the following changes: supply declined 8%, revenue per listing decreased 36%, occupancy fell 9%, average nightly rates increased 26%, and lead time decreased 15%. Despite rate increases, the sharp revenue decline coupled with falling occupancy and shortened booking windows suggests weakening demand outpacing supply reductions. The wide gap between average ($28,738) and top-performing listings ($84,618) indicates performance is highly concentrated among premium properties.
In Oshkosh, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 36% higher occupancy than weekdays.