Southwest Ocala, FL Airbnb revenue and occupancy data
What Airbnb listings in Southwest Ocala earn, how often they're booked, and how that compares with the rest of Ocala, FL.
Over the past 12 months, regularly available listings in Southwest Ocala earned $24,239 on average, were booked for 48% of the nights they were open, and averaged $245 a night. The median gross yield, before expenses, is 11.3%.
Yearly revenue
$24,239
Occupancy
48%
Nightly rate
$245
Gross yield
11.3%
before expenses
Median of 77 listings
Active listings
91
My take on Southwest Ocala
Southwest Ocala combines above-market average trailing-year booking revenue of $24,239 with occupancy close to the wider market: 48% of available nights, compared with 49%. Its average nightly rate is $245, versus $231 across Ocala, FL.
The similar occupancy figures are not a reason to expect similar revenue. When comparing a property with local listings, look at both the rates achieved and the nights made available, rather than using occupancy alone as an earnings benchmark.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Southwest Ocala?
Regularly available Airbnb listings in Southwest Ocala earned an average of $24,239 over the past 12 months. That is 12% more than the Ocala, FL average of $21,701. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Southwest Ocala?
Listings in Southwest Ocala were booked for an average of 48% of the nights they were open for booking over the past 12 months. That is 1 points lower than the Ocala, FL average of 49%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Southwest Ocala?
The average nightly rate in Southwest Ocala was $245 over the past 12 months, including cleaning fees. That is 6% higher than the Ocala, FL average of $231.
Is an Airbnb in Southwest Ocala profitable?
For homes with a matched home value, the median room-revenue potential in Southwest Ocala is $31,989 a year and the median gross yield is 11.3%. Gross yield is 0.7 points higher than the Ocala, FL median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Southwest Ocala by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Ocala, FL figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 10 listings | $17,047 Ocala, FL: $14,925 | Not enough data Ocala, FL: 17.6% |
| 2 bedrooms 16 listings | $20,455 Ocala, FL: $17,067 | 11.5% Ocala, FL: 10.6% |
| 3 bedrooms 41 listings | $22,719 Ocala, FL: $22,183 | 10.0% Ocala, FL: 10.1% |
| 4+ bedrooms 24 listings | $32,356 Ocala, FL: $35,141 | 12.0% Ocala, FL: 11.2% |
How does Southwest Ocala compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Southwest Ocala This area 91 listings | $24,239 | 48% | $245 | 11.3% |
| Ocala, FL market 1,434 listings | $21,701 | 49% | $231 | 10.6% |
| Northwest Ocala Horse Country 163 listings | $21,166 | 47% | $236 | 9.8% |
| Central Ocala 160 listings | $21,973 | 48% | $213 | 12.2% |
| Marion Oaks 60 listings | $20,036 | 45% | $205 | 10.3% |
| Southeast Ocala & Silver Springs Shores 53 listings | $24,881 | 52% | $235 | 13.3% |
Where is Southwest Ocala?
The Ocala, FL market includes 15 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (91 in Southwest Ocala). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Ocala, FL market page?
The market page summarizes all of Ocala, FL from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Southwest Ocala
With BNBCalc Markets, compare Southwest Ocala by bedroom count and performance level, see home prices, and browse its listings on the map.