Salinas and Toro Park, Monterey Bay Airbnb revenue and occupancy data
What Airbnb listings in Salinas and Toro Park earn, how often they're booked, and how that compares with the rest of Monterey Bay, CA.
Over the past 12 months, regularly available listings in Salinas and Toro Park earned $57,429 on average, were booked for 53% of the nights they were open, and averaged $515 a night. The median gross yield, before expenses, is 9.1%.
Yearly revenue
$57,429
Occupancy
53%
Nightly rate
$515
Gross yield
9.1%
before expenses
Median of 45 listings
Active listings
63
My take on Salinas and Toro Park
Salinas and Toro Park pairs lower booking revenue with a higher potential gross yield than the wider Monterey Bay, CA market. Average trailing-year revenue was $57,429, compared with $78,564 market-wide. Median potential gross yield was 9.1%, versus 8.0% for the market.
Those figures answer different questions: yield uses revenue potential, not the trailing-year revenue average, and is before expenses, financing and taxes. The higher yield does not mean more booking income or realized profit. Compare a property's purchase price and costs with relevant rental listings before relying on the area figures.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Salinas and Toro Park?
Regularly available Airbnb listings in Salinas and Toro Park earned an average of $57,429 over the past 12 months. That is 27% less than the Monterey Bay, CA average of $78,564. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Salinas and Toro Park?
Listings in Salinas and Toro Park were booked for an average of 53% of the nights they were open for booking over the past 12 months. That is 2 points lower than the Monterey Bay, CA average of 55%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Salinas and Toro Park?
The average nightly rate in Salinas and Toro Park was $515 over the past 12 months, including cleaning fees. That is 28% lower than the Monterey Bay, CA average of $719.
Is an Airbnb in Salinas and Toro Park profitable?
For homes with a matched home value, the median room-revenue potential in Salinas and Toro Park is $75,719 a year and the median gross yield is 9.1%. Gross yield is 1.1 points higher than the Monterey Bay, CA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Salinas and Toro Park by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Monterey Bay, CA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 5 listings | $27,064 Monterey Bay, CA: $38,941 | – |
| 1 bedroom 9 listings | $31,387 Monterey Bay, CA: $42,160 | Not enough data Monterey Bay, CA: 6.9% |
| 2 bedrooms 13 listings | $40,394 Monterey Bay, CA: $68,465 | 8.4% Monterey Bay, CA: 8.8% |
| 3 bedrooms 18 listings | $57,301 Monterey Bay, CA: $88,596 | 7.6% Monterey Bay, CA: 8.4% |
| 4+ bedrooms 18 listings | $91,317 Monterey Bay, CA: $106,147 | 10.7% Monterey Bay, CA: 7.2% |
How does Salinas and Toro Park compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Salinas and Toro Park This area 63 listings | $57,429 | 53% | $515 | 9.1% |
| Monterey Bay, CA market 1,079 listings | $78,564 | 55% | $719 | 8.0% |
| Marina 39 listings | $62,118 | 56% | $527 | 9.4% |
| Seaside, Sand City and Del Rey Oaks 149 listings | $61,248 | 55% | $515 | 8.5% |
| Moss Landing, Castroville and Prunedale 53 listings | $76,921 | 52% | $703 | 18.8% |
| Carmel Valley 64 listings | $76,996 | 57% | $727 | 7.2% |
Where is Salinas and Toro Park?
The Monterey Bay, CA market includes 14 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
Loading map…
About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (63 in Salinas and Toro Park). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Monterey Bay, CA market page?
The market page summarizes all of Monterey Bay, CA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Salinas and Toro Park
With BNBCalc Markets, compare Salinas and Toro Park by bedroom count and performance level, see home prices, and browse its listings on the map.