Monterey Bay, CA
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Overview
Annual Rev
$114.7k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$566
12 mo avg
↑17%
from prior 12 mo
Lead time
44 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
$223
12 mo avg
↓2%
from prior 12 mo
Methodology note: Figures reflect Monterey Bay market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| EV Charger | +14% $16,058/yr |
| Hot Tub | 🔒 +1•% · $•••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.8 nights)
1 bedroom (4.7 nights)
4+ bedrooms (3.8 nights)
2 bedrooms (3.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($339)
3 bedrooms ($281)
2 bedrooms ($187)
1 bedroom ($98)
Professional host share
Professionally managed (64%)
Independent hosts (36%)
Housing market signals
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Over the 12 months ending August 2026, the Monterey Bay market averaged 1,567 active Airbnb and VRBO listings, down 14% from a year earlier and down 7% over two years.
An average Monterey Bay listing earns $96K/year. High-performing listings earn $227K, while low-performing listings earn $36K.
Median Monterey Bay home prices by size are 1-bedroom $648K, 2-bedroom $673K, 3-bedroom $847K, and 4+ bedroom $1.0M.
Average gross yield is 9%, reaching 20% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Monterey Bay is 37%, producing RevPAR of $196 per available night.
3-bedroom listings have the highest average gross yield at 11%. They average $123K/year in revenue against a $847K median purchase price.
Rules vary across Monterey Bay. Monterey: Strict. Permit required, owner-occupancy mandatory, 30-night minimum stay rule. Active enforcement with compliance checks and fines. Santa Cruz: Strict. Hosted-only STRs allowed, owner must be present, annual permit required. Active enforcement, unhosted rentals prohibited. Carmel-by-the-Sea: Strict. STRs prohibited in residential zones, only allowed in commercial lodging areas. Actively enforced with neighbor complaints. Capitola: Strict. Coastal zone STRs banned, limited permits elsewhere, owner-occupancy required. Active enforcement. Verify requirements for the property's jurisdiction.
The Monterey Bay Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 14% year-over-year, while RevPAR has increased 12%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Internet (98%), TV (97%), Kitchen (96%). The strongest positive revenue associations are Washing Machine (+66%), TV (+44%), Internet (+38%).
Average daily rate in Monterey Bay is $614, up 16% year-over-year. Rates peak in August and are lowest in January.
Guests in Monterey Bay book an average of 43 days in advance, down 3% from last year. Booking windows range from 37 days for 1-bedroom listings to 50 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 52% higher than weekday occupancy.