Monterey Bay, CA
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Annual revenue (actual)
$110.5k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
46%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$566
12 mo avg
↑14%
from prior 12 mo
Gross yield
8.2%
Current potential
↓0.1 pts
vs prior-year prices
Lead time
46 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
$233
12 mo avg
↑12%
from prior 12 mo
Methodology note: Figures reflect Monterey Bay market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| TV | +15% $16,577/yr |
| Hot Tub | 🔒 +1•% · $•••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +1% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (6.6 nights)
1 bedroom (4.5 nights)
3 bedrooms (4.4 nights)
2 bedrooms (3.8 nights)
4+ bedrooms (3.7 nights)
Cleaning fee by bedroom
4+ bedrooms ($341)
3 bedrooms ($280)
2 bedrooms ($186)
Studio ($97)
1 bedroom ($95)
Professional host share
Professionally managed (54%)
Independent hosts (46%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Monterey Bay going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Monterey Bay market averaged 1,555 active Airbnb and VRBO listings, down 13% from a year earlier and down 8% over two years.
An average Monterey Bay listing earns $93K/year. High-performing listings earn $223K, while low-performing listings earn $33K.
Median Monterey Bay home prices by size are 1-bedroom $645K, 2-bedroom $664K, 3-bedroom $834K, and 4+ bedroom $996K.
Average occupancy in Monterey Bay is 37%, producing RevPAR of $202 per available night.
Rules vary across Monterey Bay. Monterey: Strict. Permit required, owner-occupancy mandatory, 30-day minimum stay. Active enforcement with compliance checks and fines. Santa Cruz: Strict. Hosted-only allowed, owner must be present, lottery system for permits, strict caps. Very active enforcement. Carmel-by-the-Sea: Strict. STRs effectively banned in residential zones. Strong enforcement through complaints and citations. Capitola: Strict. Owner-occupancy required, permit mandatory, density limits by zone. Active enforcement with regular monitoring. Verify requirements for the property's jurisdiction.
The Monterey Bay Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 13% year-over-year, while RevPAR has increased 19%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Internet (99%), TV (98%), Kitchen (96%). The strongest positive revenue associations are TV (+72%), Washing Machine (+65%), Bbq (+30%).
Average daily rate in Monterey Bay is $615, up 14% year-over-year. Rates peak in August and are lowest in January.
Guests in Monterey Bay book an average of 45 days in advance, up 4% from last year. Booking windows range from 38 days for 1-bedroom listings to 52 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 55% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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