What Airbnb listings in Ruston and Grambling earn, how often they're booked, and how that compares with the rest of Monroe, LA.

Over the past 12 months, regularly available listings in Ruston and Grambling earned $21,674 on average, were booked for 46% of the nights they were open, and averaged $231 a night. The median gross yield, before expenses, is 13.7%.
Yearly revenue
$21,674
Occupancy
46%
Nightly rate
$231
Gross yield
13.7%
before expenses
Median of 42 listings
Active listings
66
Ruston and Grambling has lower booking revenue than the wider Monroe, LA market despite a slightly higher average nightly rate. Average trailing-year revenue is $21,674, compared with $24,145 for the market. Occupancy is 46% versus 55%, measured as the share of available nights booked. The rate premium alone is not a reason to project stronger revenue. For a purchase projection, check whether comparable listings support the assumed booked nights rather than relying on the nightly rate alone.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
Regularly available Airbnb listings in Ruston and Grambling earned an average of $21,674 over the past 12 months. That is 10% less than the Monroe, LA average of $24,145. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Ruston and Grambling were booked for an average of 46% of the nights they were open for booking over the past 12 months. That is 9 points lower than the Monroe, LA average of 55%. Nights a host blocked off don't count.
The average nightly rate in Ruston and Grambling was $231 over the past 12 months, including cleaning fees. That is 3% higher than the Monroe, LA average of $224.
For homes with a matched home value, the median room-revenue potential in Ruston and Grambling is $28,603 a year and the median gross yield is 13.7%. Gross yield is 6.5 points lower than the Monroe, LA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityThe table shows average yearly revenue and median gross yield for each home size, with the Monroe, LA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 10 listings | $15,354 Monroe, LA: $16,871 | Not enough data Monroe, LA: 21.1% |
| 2 bedrooms 18 listings | $17,462 Monroe, LA: $21,037 | 14.7% Monroe, LA: 26.4% |
| 3 bedrooms 24 listings | $24,153 Monroe, LA: $25,034 | 14.3% Monroe, LA: 19.3% |
| 4+ bedrooms 14 listings | $27,352 Monroe, LA: $34,484 | 8.7% Monroe, LA: 14.1% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Ruston and Grambling This area 66 listings | $21,674 | 46% | $231 | 13.7% |
| Monroe, LA market 418 listings | $24,145 | 55% | $224 | 20.2% |
| Farmerville and Lake D’Arbonne 65 listings | $28,446 | 52% | $257 | 20.0% |
| West Monroe and Claiborne 62 listings | $24,475 | 60% | $219 | 17.8% |
| Central and North Monroe 58 listings | $24,282 | 57% | $200 | 20.5% |
| East Monroe and Swartz 40 listings | $24,825 | 64% | $208 | 23.2% |
The Monroe, LA market includes 14 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (66 in Ruston and Grambling). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
Figures are current as of October 27, 2026 and refresh monthly.
The market page summarizes all of Monroe, LA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Ruston and Grambling by bedroom count and performance level, see home prices, and browse its listings on the map.