Monroe

As of June 2026, Monroe, Ruston, West Monroe have 447 active Airbnb and VRBO listings. This represents a 7% decrease from the previous year.

The average Airbnb or VRBO in Monroe generates $30K per year. High-performing properties earn $53K/year, while low-performing properties earn $10K/year. This wide disparity suggests that revenue is heavily concentrated among top-tier units, signaling that even in a shrinking supply environment, market share remains fragmented rather than evenly distributed.

Average home prices in Monroe vary by property size: 1-bedroom properties cost approximately $109K, 2-bedroom homes average $105K, 3-bedroom properties are around $186K, and 4+ bedroom homes average $304K. These prices reflect median home values across the Monroe, Ruston, West Monroe area.

Airbnb and VRBO can be profitable in Monroe, with an average gross yield of 20% across all properties. High-performing properties achieve yields up to 35%, which is considered top for short-term rental investment. The 15-point spread between average and high performers underscores a significant efficiency gap in asset utilization despite the contraction in total supply.

The average occupancy rate for Airbnbs and VRBOs in Monroe is 37%. This occupancy level, combined with an average nightly rate of $199, results in a RevPAR (revenue per available room) of $54 per day.

2-bedroom properties demonstrate the strongest performance in Monroe, with an average gross yield of 24% and annual revenue of $25K. These properties balance purchase price ($105K), operating costs, and rental demand most effectively in the Monroe market.

Short-term rental regulations vary by jurisdiction in the Monroe area. Monroe: Lenient. No specific STR regulations or permit requirements. Operates under general business license and zoning rules. Minimal enforcement. Ruston: Lenient. Basic business license required, must comply with zoning ordinances. No STR-specific regulations. Light enforcement. West Monroe: Lenient. No dedicated STR ordinance. General business license and residential zoning compliance expected. Minimal active enforcement of STRs. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Monroe Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 7% year-over-year, while RevPAR has decreased 4%. This indicates balanced supply-demand dynamics. The synchronized decline in both metrics implies the market is adjusting to lower demand levels without experiencing a supply-side surplus.

Launch around January, 2-3 months before peak spring season (April peaks). This pre-peak timing lets you build reviews when competition is 86% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Monroe listings include: Air Conditioning (100%), Kitchen (96%), Tv (92%), Washing Machine (91%), Heating (80%). Amenities that boost revenue the most include Washing Machine, Pets Allowed, Lake Access, with Washing Machine properties earning approximately 61% more ($41K/year vs $26K/year).

Monthly estimated revenue per listing in Monroe over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $1K, October: $2K, November: $2K, December: $1K, January: $1K, February: $1K, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Monroe is $199, up 28% year-over-year. By property size: 1-bedroom properties average $135/night, 2-bedroom properties average $169/night, 3-bedroom properties average $215/night, 4+ bedroom properties average $305/night. Rates peak in November and are lowest in May.

Guests in Monroe book an average of 23 days in advance, down 24% from last year. By property size: 1-bedroom: 23 days, 2-bedroom: 21 days, 3-bedroom: 23 days, 4+ bedroom: 28 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Monroe Airbnb and VRBO market has seen: supply declined 7%, revenue decreased 4%, occupancy rose 1%, nightly rates increased 28%, and lead time decreased 24%. The sharp rise in rates paired with shorter lead times suggests a shift toward more impulsive, higher-priced bookings despite an overall contraction in revenue.

In Monroe, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 57% higher occupancy than weekdays.