Plains, Paradise & Thompson Falls, Missoula Airbnb revenue and occupancy data
What Airbnb listings in Plains, Paradise & Thompson Falls earn, how often they're booked, and how that compares with the rest of Missoula, MT.
Over the past 12 months, regularly available listings in Plains, Paradise & Thompson Falls earned $22,582 on average, were booked for 44% of the nights they were open, and averaged $261 a night. The median gross yield, before expenses, is 5.9%.
Yearly revenue
$22,582
Occupancy
44%
Nightly rate
$261
Gross yield
5.9%
before expenses
Median of 22 listings
Active listings
28
My take on Plains, Paradise & Thompson Falls
Plains, Paradise & Thompson Falls averaged $22,582 in trailing-year booking revenue, compared with $27,896 across Missoula, MT. Occupancy was 44% of available nights, also below the wider market.
For the matched home-value sample, median potential gross yield was 5.9%, versus 8.0% across the market. That figure is before expenses, financing and taxes, not a take-home return. A purchase budget built on the wider market's revenue average needs support from comparable listings, given the area's lower revenue and occupancy.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Plains, Paradise & Thompson Falls?
Regularly available Airbnb listings in Plains, Paradise & Thompson Falls earned an average of $22,582 over the past 12 months. That is 19% less than the Missoula, MT average of $27,896. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Plains, Paradise & Thompson Falls?
Listings in Plains, Paradise & Thompson Falls were booked for an average of 44% of the nights they were open for booking over the past 12 months. That is 6 points lower than the Missoula, MT average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Plains, Paradise & Thompson Falls?
The average nightly rate in Plains, Paradise & Thompson Falls was $261 over the past 12 months, including cleaning fees. That is 12% lower than the Missoula, MT average of $298.
Is an Airbnb in Plains, Paradise & Thompson Falls profitable?
For homes with a matched home value, the median room-revenue potential in Plains, Paradise & Thompson Falls is $22,045 a year and the median gross yield is 5.9%. Gross yield is 2.1 points lower than the Missoula, MT median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Plains, Paradise & Thompson Falls by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Missoula, MT figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 10 listings | $15,434 Missoula, MT: $18,502 | 6.0% Missoula, MT: 7.5% |
| 2 bedrooms 7 listings | $18,615 Missoula, MT: $23,533 | 5.8% Missoula, MT: 7.6% |
| 3 bedrooms 8 listings | $28,524 Missoula, MT: $33,408 | 5.6% Missoula, MT: 8.3% |
How does Plains, Paradise & Thompson Falls compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Plains, Paradise & Thompson Falls This area 28 listings | $22,582 | 44% | $261 | 5.9% |
| Missoula, MT market 811 listings | $27,896 | 50% | $298 | 8.0% |
| Alberton, Superior & St. Regis 43 listings | $21,972 | 41% | $248 | 7.5% |
| South & West Missoula 46 listings | $33,275 | 50% | $337 | 8.5% |
| Frenchtown, Huson & Northwest Missoula 37 listings | $32,444 | 51% | $353 | 8.0% |
| Franklin to the Fort 84 listings | $26,957 | 54% | $251 | 7.8% |
Where is Plains, Paradise & Thompson Falls?
The Missoula, MT market includes 15 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Plains, Paradise, and Thompson Falls together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (28 in Plains, Paradise & Thompson Falls). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of October 30, 2026 and refresh monthly.
Why are these figures different from the Missoula, MT market page?
The market page summarizes all of Missoula, MT from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Plains, Paradise & Thompson Falls
With BNBCalc Markets, compare Plains, Paradise & Thompson Falls by bedroom count and performance level, see home prices, and browse its listings on the map.