Question 1

How many Airbnb and VRBO listings are in Maui?

Accepted Answer

Over the 12 months ending September 2026, the Maui market averaged 11,710 active Airbnb and VRBO listings, up 14% from a year earlier and up 17% over two years.

Question 2

How much do Airbnbs and VRBOs make in Maui?

Accepted Answer

An average Maui listing earns $84K/year. High-performing listings earn $282K, while low-performing listings earn $38K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Maui?

Accepted Answer

Median Maui home prices by size are 1-bedroom $633K, 2-bedroom $850K, 3-bedroom $994K, and 4+ bedroom $1.5M.

Question 4

What is the occupancy rate for Airbnb and VRBO in Maui?

Accepted Answer

Average occupancy in Maui is 42%, producing RevPAR of $174 per available night.

Question 5

Are short-term rentals legal in Maui?

Accepted Answer

Rules vary across Maui. Wailea: Strict. Maui County requires Short-Term Rental Home permit, extremely limited availability, no new permits since 2018. Active enforcement with heavy fines.
Kihei: Strict. Same Maui County rules, STRH permits capped, existing permits only. Strong enforcement, illegal operators face penalties.
Lahaina: Strict. Maui County STRH permit required, moratorium on new permits. Active enforcement, especially post-fire restrictions.
Kapalua: Moderate. Resort zoning allows STRs in hotels/condos with proper permits. Standard enforcement in designated zones. Verify requirements for the property's jurisdiction.

Question 6

Is the Maui Airbnb and VRBO market oversaturated?

Accepted Answer

The Maui Airbnb and VRBO market appears broadly balanced. Supply has grown 14% year-over-year, while RevPAR has increased 6%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Maui?

Accepted Answer

RevPAR is highest in March and February; it is lowest in October and August.

Question 8

Which Airbnb and VRBO amenities matter most in Maui?

Accepted Answer

The most common amenities are TV (98%), Kitchen (98%), Internet (95%). The strongest positive revenue associations are Air Conditioning (+68%), Gym (+44%), Bbq (+37%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Maui?

Accepted Answer

Average daily rate in Maui is $542, up 10% year-over-year. Rates peak in February and are lowest in September.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Maui?

Accepted Answer

Guests in Maui book an average of 58 days in advance, up 7% from last year. Booking windows range from 55 days for 1-bedroom listings to 75 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Maui?

Accepted Answer

Booking demand is highest on Friday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Sunday.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Kaanapali	$131K 2,077 listings	14.8% 2,077 listings
2.Wailuku and Kahului Country	$58.1K 64 listings	13.4% 64 listings
3.East and Central Molokai	$27.8K 32 listings	12.0% 32 listings
4.Maalaea	$60.8K 405 listings	11.8% 405 listings
5.Kapalua	$94.5K 479 listings	11.3% 479 listings
6.Hana and East Maui	$64.6K 99 listings	10.1% 99 listings
7.Wailea	$72.9K 2,204 listings	9.6% 2,204 listings
8.Kihei	$56.0K 2,729 listings	7.8% 2,729 listings
9.Lahaina and West Maui Country	$93.5K 117 listings	7.7% 117 listings
10.Napili-Honokowai	$60.2K 1,633 listings	7.2% 1,633 listings
11.West Molokai	$29.8K 20 listings	6.6% 20 listings
12.Paia and Haiku Country	$77.0K 137 listings	6.4% 137 listings