What Airbnb listings in Escanaba and Ford River earn, how often they're booked, and how that compares with the rest of Marquette, MI.

Over the past 12 months, regularly available listings in Escanaba and Ford River earned $18,024 on average, were booked for 47% of the nights they were open, and averaged $198 a night. The median gross yield, before expenses, is 14.5%.
Yearly revenue
$18,024
Occupancy
47%
Nightly rate
$198
Gross yield
14.5%
before expenses
Median of 25 listings
Active listings
33
Escanaba and Ford River combines lower average trailing-year revenue with a higher median potential gross yield than the wider market. Revenue averaged $18,024, compared with $25,895 market-wide, while potential gross yield was 14.5% versus 12.2%.
The yield uses annual room-revenue potential from a separate matched home-value sample and excludes expenses, financing and taxes. Purchase price matters to this comparison: a property's asking price and expected revenue must support its own yield, rather than assuming the area figure applies to any listing.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
Regularly available Airbnb listings in Escanaba and Ford River earned an average of $18,024 over the past 12 months. That is 30% less than the Marquette, MI average of $25,895. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Escanaba and Ford River were booked for an average of 47% of the nights they were open for booking over the past 12 months. That is 2 points lower than the Marquette, MI average of 49%. Nights a host blocked off don't count.
The average nightly rate in Escanaba and Ford River was $198 over the past 12 months, including cleaning fees. That is 32% lower than the Marquette, MI average of $292.
For homes with a matched home value, the median room-revenue potential in Escanaba and Ford River is $25,234 a year and the median gross yield is 14.5%. Gross yield is 2.3 points higher than the Marquette, MI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityThe table shows average yearly revenue and median gross yield for each home size, with the Marquette, MI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 6 listings | $16,855 Marquette, MI: $18,611 | Not enough data Marquette, MI: 11.6% |
| 2 bedrooms 14 listings | $14,086 Marquette, MI: $22,617 | 14.2% Marquette, MI: 12.1% |
| 3 bedrooms 10 listings | $22,758 Marquette, MI: $29,950 | 15.0% Marquette, MI: 13.6% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Escanaba and Ford River This area 33 listings | $18,024 | 47% | $198 | 14.5% |
| Marquette, MI market 965 listings | $25,895 | 49% | $292 | 12.2% |
| Gwinn and Forsyth Township 53 listings | $21,996 | 47% | $269 | 11.8% |
| Chocolay, Sands and Skandia 56 listings | $28,700 | 46% | $330 | 10.4% |
| Marquette City and Township 157 listings | $27,606 | 49% | $298 | 11.8% |
| Ishpeming and Negaunee 49 listings | $19,587 | 50% | $220 | 12.5% |
The Marquette, MI market includes 13 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (33 in Escanaba and Ford River). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
Figures are current as of November 1, 2026 and refresh monthly.
The market page summarizes all of Marquette, MI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Escanaba and Ford River by bedroom count and performance level, see home prices, and browse its listings on the map.