Marquette

As of May 2026, Marquette, Munising, Houghton have 1,222 active Airbnb and VRBO listings. This represents a 1% decrease from the previous year.

The average Airbnb or VRBO in Marquette generates $32K per year. High-performing properties earn $63K/year, while low-performing properties earn $17K/year. The substantial revenue spread suggests that market performance is heavily polarized, as static supply levels contrast with a sharp decline in overall revenue.

Average home prices in Marquette vary by property size: 1-bedroom properties cost approximately $173K, 2-bedroom homes average $199K, 3-bedroom properties are around $228K, and 4+ bedroom homes average $247K. These prices reflect median home values across the Marquette, Munising, Houghton area.

Airbnb and VRBO can be profitable in Marquette, with an average gross yield of 16% across all properties. High-performing properties achieve yields up to 31%, which is considered top for short-term rental investment. This delta indicates that while broad market returns are tightening, elite listings maintain significant profitability despite broader revenue compression.

The average occupancy rate for Airbnbs and VRBOs in Marquette is 34%. This occupancy level, combined with an average nightly rate of $248, results in a RevPAR (revenue per available room) of $58 per day.

4+ bedroom properties demonstrate the strongest performance in Marquette, with an average gross yield of 17% and annual revenue of $46K. These properties balance purchase price ($247K), operating costs, and rental demand most effectively in the Marquette market.

Short-term rental regulations vary by jurisdiction in the Marquette area. Marquette: Moderate. Registration required, safety inspections, zoning compliance. Standard enforcement through complaints. Munising: Lenient. No specific STR regulations beyond general business licensing. Minimal enforcement. Houghton: Moderate. Registration and inspections required, owner contact info mandatory, occupancy limits. Complaint-driven enforcement. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Marquette Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 1% year-over-year, while RevPAR has decreased 32%. This indicates balanced supply-demand dynamics. The drop in RevPAR despite minimal supply changes suggests that market softening is driven by broader demand contraction rather than over-saturation.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 38% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-April) when gaining traction is harder.

The most common amenities in Marquette listings include: Kitchen (97%), Tv (82%), Heating (64%), Air Conditioning (62%), Washing Machine (59%). Amenities that boost revenue the most include Hot Tub, Sauna, Washing Machine, with Hot Tub properties earning approximately 33% more ($56K/year vs $42K/year).

Monthly estimated revenue per listing in Marquette over the last 12 months: May: $1K, June: $2K, July: $3K, August: $3K, September: $2K, October: $2K, November: $895, December: $902, January: $1K, February: $1K, March: $865, April: $699. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Marquette is $248, up 15% year-over-year. By property size: 1-bedroom properties average $155/night, 2-bedroom properties average $205/night, 3-bedroom properties average $294/night, 4+ bedroom properties average $424/night. Rates peak in February and are lowest in April.

Guests in Marquette book an average of 37 days in advance, down 20% from last year. By property size: 1-bedroom: 30 days, 2-bedroom: 36 days, 3-bedroom: 39 days, 4+ bedroom: 44 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Marquette Airbnb and VRBO market has seen the following changes: supply declined 1%, revenue per listing decreased 32%, occupancy fell 15%, average nightly rates increased 15%, and lead time decreased 20%. These metrics reflect a shift toward shorter booking windows and price sensitivity, signaling a more reactive operating environment.

In Marquette, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 46% higher occupancy than weekdays.