What Airbnb listings in Downtown Louisville earn, how often they're booked, and how that compares with the rest of Louisville, KY.
This area is part of the broader Louisville, KY rental market. The map below defines the area used for these figures; market boundaries may include neighboring cities and towns.
Downtown Louisville is one of 29 areas BNBCalc tracks in the Louisville, KY market. Over the past 12 months, regularly available listings here earned $37,298 on average, were booked for 50% of the nights they were open, and averaged $366 a night. The median gross yield, before expenses, is 9.6%.
Yearly revenue
$37,298
Occupancy
50%
Nightly rate
$366
Gross yield
9.6%
before expenses
Median of 20 listings
Active listings
141
Regularly available Airbnb listings in Downtown Louisville earned an average of $37,298 over the past 12 months. That is 13% more than the Louisville, KY average of $32,872. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Downtown Louisville were booked for an average of 50% of the nights they were open for booking over the past 12 months. That is 1 points higher than the Louisville, KY average of 49%. Nights a host blocked off don't count.
The average nightly rate in Downtown Louisville was $366 over the past 12 months, including cleaning fees. That is 15% higher than the Louisville, KY average of $318.
For homes with a matched home value, the median room-revenue potential in Downtown Louisville is $37,400 a year and the median gross yield is 9.6%. Gross yield is 3.4 points lower than the Louisville, KY median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityThe table shows average yearly revenue and median gross yield for each home size, with the Louisville, KY figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 11 listings | $16,199 Louisville, KY: $20,145 | – |
| 1 bedroom 70 listings | $21,773 Louisville, KY: $18,962 | Not enough data Louisville, KY: 14.0% |
| 2 bedrooms 21 listings | $29,295 Louisville, KY: $22,791 | 9.0% Louisville, KY: 12.7% |
| 3 bedrooms 13 listings | $53,962 Louisville, KY: $30,099 | Not enough data Louisville, KY: 12.9% |
| 4+ bedrooms 26 listings | $86,157 Louisville, KY: $61,322 | Not enough data Louisville, KY: 13.0% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Downtown Louisville This area 141 listings | $37,298 | 50% | $366 | 9.6% |
| Louisville, KY market 2,905 listings | $32,872 | 49% | $318 | 13.0% |
| Old Louisville & Shelby Park 115 listings | $33,384 | 48% | $330 | 19.5% |
| NuLu, Butchertown & Frankfort Avenue 301 listings | $36,096 | 51% | $331 | 10.8% |
| Highlands, Germantown & Schnitzelburg 221 listings | $44,503 | 50% | $414 | 12.0% |
| Cherokee Park & Upper Highlands 76 listings | $40,427 | 48% | $400 | 10.2% |
BNBCalc splits the Louisville, KY market into 29 areas drawn from local neighborhood and city boundaries, and counts each listing in the area that contains it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (141 in Downtown Louisville). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
These figures use BNBCalc's listing data as of October 6, 2026. They update when BNBCalc refreshes its market data each month.
The market page summarizes all of Louisville, KY from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Downtown Louisville by bedroom count and performance level, see home prices, and browse its listings on the map.