Louisville, KY
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Overview
Annual Rev
$44.4k
12 mo avg
↑9%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
$245
12 mo avg
↑12%
from prior 12 mo
Lead time
34 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
$89
12 mo avg
↑4%
from prior 12 mo
Methodology note: Figures reflect Louisville market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +20% $8,873/yr |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.5 nights)
1 bedroom (5.4 nights)
2 bedrooms (4.9 nights)
4+ bedrooms (4.0 nights)
Cleaning fee by bedroom
4+ bedrooms ($203)
3 bedrooms ($121)
2 bedrooms ($84)
1 bedroom ($63)
Professional host share
Professionally managed (75%)
Independent hosts (25%)
Housing market signals
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Over the 12 months ending August 2026, the Louisville market averaged 5,051 active Airbnb and VRBO listings, up 4% from a year earlier and up 50% over two years.
An average Louisville listing earns $42K/year. High-performing listings earn $105K, while low-performing listings earn $18K.
Median Louisville home prices by size are 1-bedroom $122K, 2-bedroom $180K, 3-bedroom $255K, and 4+ bedroom $330K.
Average gross yield is 17%, reaching 41% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Louisville is 33%, producing RevPAR of $87 per available night.
4+ bedroom listings have the highest average gross yield at 23%. They average $81K/year in revenue against a $330K median purchase price.
Rules vary across Louisville. Louisville: Moderate. Business license required, zoning rules apply, no owner-occupancy mandate. Complaint-based enforcement, many operate without issues. Lexington: Lenient. Business license needed, basic zoning compliance. Minimal enforcement, hosts largely self-regulate. Cincinnati: Moderate. Registration required, owner-occupancy in some zones, safety inspections. Moderate enforcement with periodic crackdowns. Indianapolis: Lenient. Business tax certificate, basic regulations. Light enforcement, large informal market exists. Verify requirements for the property's jurisdiction.
The Louisville Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has increased 16%, showing no clear supply-demand imbalance.
RevPAR is highest in May and July; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Kitchen (97%), Internet (97%). The strongest positive revenue associations are Hot Tub (+62%), Pool (+43%), Washing Machine (+39%).
Average daily rate in Louisville is $294, up 16% year-over-year. Rates peak in May and are lowest in January.
Guests in Louisville book an average of 34 days in advance, down 8% from last year. Booking windows range from 27 days for 1-bedroom listings to 44 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 62% higher than weekday occupancy.