What Airbnb listings in Western Jacksonville & New River earn, how often they're booked, and how that compares with the rest of Jacksonville, NC.

Over the past 12 months, regularly available listings in Western Jacksonville & New River earned $21,807 on average, were booked for 55% of the nights they were open, and averaged $184 a night. The median gross yield, before expenses, is 12.5%.
Yearly revenue
$21,807
Occupancy
55%
Nightly rate
$184
Gross yield
12.5%
before expenses
Median of 71 listings
Active listings
78
In Western Jacksonville & New River, 55% of available nights were booked on average, compared with 51% across Jacksonville, NC. Even so, average trailing-year booking revenue was $21,807, well below the market's $40,269. The neighborhood's average nightly rate was $184; booking frequency alone doesn't tell you how much a property can earn. Compare rates and revenue for similar listings when evaluating a particular home.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
Regularly available Airbnb listings in Western Jacksonville & New River earned an average of $21,807 over the past 12 months. That is 46% less than the Jacksonville, NC average of $40,269. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Western Jacksonville & New River were booked for an average of 55% of the nights they were open for booking over the past 12 months. That is 4 points higher than the Jacksonville, NC average of 51%. Nights a host blocked off don't count.
The average nightly rate in Western Jacksonville & New River was $184 over the past 12 months, including cleaning fees. That is 57% lower than the Jacksonville, NC average of $428.
For homes with a matched home value, the median room-revenue potential in Western Jacksonville & New River is $25,831 a year and the median gross yield is 12.5%. Gross yield is 0.2 points higher than the Jacksonville, NC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityThe table shows average yearly revenue and median gross yield for each home size, with the Jacksonville, NC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 5 listings | $19,023 Jacksonville, NC: $24,438 | Not enough data Jacksonville, NC: 13.5% |
| 2 bedrooms 27 listings | $18,148 Jacksonville, NC: $27,707 | 14.7% Jacksonville, NC: 13.0% |
| 3 bedrooms 35 listings | $23,320 Jacksonville, NC: $35,705 | 10.4% Jacksonville, NC: 12.6% |
| 4+ bedrooms 11 listings | $27,245 Jacksonville, NC: $57,703 | 9.5% Jacksonville, NC: 11.2% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Western Jacksonville & New River This area 78 listings | $21,807 | 55% | $184 | 12.5% |
| Jacksonville, NC market 1,692 listings | $40,269 | 51% | $428 | 12.3% |
| Eastern Jacksonville & Piney Green 89 listings | $20,335 | 55% | $174 | 13.4% |
| Sneads Ferry & Mainland Coast 55 listings | $27,265 | 46% | $282 | 9.0% |
| Hubert & Eastern Countryside 24 listings | $22,571 | 48% | $220 | 12.5% |
| Holly Ridge & Coastal Gateway 20 listings | $24,416 | 43% | $247 | 8.0% |
The Jacksonville, NC market includes 9 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Western Jacksonville and New River together.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (78 in Western Jacksonville & New River). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
Figures are current as of November 3, 2026 and refresh monthly.
The market page summarizes all of Jacksonville, NC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Western Jacksonville & New River by bedroom count and performance level, see home prices, and browse its listings on the map.