Jacksonville, NC
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Annual revenue (actual)
$53.4k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
36%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
$332
12 mo avg
↑20%
from prior 12 mo
Gross yield
10.7%
Current potential
↓0.2 pts
vs prior-year prices
Lead time
45 days
12 mo avg
↑3 days
from prior 12 mo
Revpar
$113
12 mo avg
↑21%
from prior 12 mo
Methodology note: Figures reflect Jacksonville market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| North Topsail Beach | $51.5K 647 listings | 14.4% 647 listings |
| Eastern Jacksonville & Piney Green | $24.7K 72 listings | 13.3% 72 listings |
| Western Jacksonville & New River | $25.8K 70 listings | 12.1% 70 listings |
| Hubert & Eastern Countryside | $27.5K 22 listings | 11.6% 22 listings |
| Surf City | $56.7K 561 listings | 10.2% 561 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +16% $8,542/yr |
| Gym | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (7.4 nights)
4+ bedrooms (6.4 nights)
3 bedrooms (6.3 nights)
2 bedrooms (5.6 nights)
1 bedroom (4.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($295)
3 bedrooms ($179)
2 bedrooms ($124)
1 bedroom ($114)
Studio ($78)
Professional host share
Professionally managed (59%)
Independent hosts (41%)
Housing market signals
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Are home values in Jacksonville going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Jacksonville market averaged 3,133 active Airbnb and VRBO listings, up 8% from a year earlier and up 77% over two years.
An average Jacksonville listing earns $49K/year. High-performing listings earn $106K, while low-performing listings earn $22K.
Median Jacksonville home prices by size are 1-bedroom $281K, 2-bedroom $172K, 3-bedroom $265K, and 4+ bedroom $362K.
Average occupancy in Jacksonville is 32%, producing RevPAR of $106 per available night.
Rules vary across Jacksonville. Jacksonville: Lenient. Business tax receipt and zoning compliance required. Minimal active enforcement, many operate without permits. Wilmington: Moderate. Business license and occupancy permit required, must comply with zoning. Some enforcement through complaints, but not aggressive. Topsail Beach: Moderate. Town registration and business license required, occupancy limits enforced. Active enforcement during peak season through inspections and complaint response. Verify requirements for the property's jurisdiction.
The Jacksonville Airbnb and VRBO market appears broadly balanced. Supply has grown 8% year-over-year, while RevPAR has increased 20%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Internet (100%), Air Conditioning (100%), TV (99%). The strongest positive revenue associations are Washing Machine (+86%), Hot Tub (+60%), TV (+44%).
Average daily rate in Jacksonville is $354, up 17% year-over-year. Rates peak in July and are lowest in February.
Guests in Jacksonville book an average of 44 days in advance, up 5% from last year. Booking windows range from 29 days for 1-bedroom listings to 56 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 30% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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