Jacksonville

As of May 2026, Jacksonville, Wilmington, Topsail Beach have 2,976 active Airbnb and VRBO listings. This represents a 0% decrease from the previous year.

The average Airbnb or VRBO in Jacksonville generates $43K per year. High-performing properties earn $93K/year, while low-performing properties earn $19K/year. The substantial variance between the average and the top tier suggests that revenue is heavily concentrated in a small subset of properties, reflecting a market where operational efficiency or listing differentiation significantly dictates financial outcomes.

Average home prices in Jacksonville vary by property size: 1-bedroom properties cost approximately $276K, 2-bedroom homes average $171K, 3-bedroom properties are around $264K, and 4+ bedroom homes average $363K. These prices reflect median home values across the Jacksonville, Wilmington, Topsail Beach area.

Airbnb and VRBO can be profitable in Jacksonville, with an average gross yield of 15% across all properties. High-performing properties achieve yields up to 32%, which is considered top for short-term rental investment. This wide spread in yield potential indicates that while the market baseline is moderate, specific assets capture a disproportionately larger share of total economic return.

The average occupancy rate for Airbnbs and VRBOs in Jacksonville is 33%. This occupancy level, combined with an average nightly rate of $330, results in a RevPAR (revenue per available room) of $81 per day.

4+ bedroom properties demonstrate the strongest performance in Jacksonville, with an average gross yield of 15% and annual revenue of $61K. These properties balance purchase price ($363K), operating costs, and rental demand most effectively in the Jacksonville market.

Short-term rental regulations vary by jurisdiction in the Jacksonville area. Jacksonville: Lenient. Business tax receipt and zoning compliance required. Minimal active enforcement, many operate without permits. Wilmington: Moderate. Business license and occupancy tax registration required. Some neighborhoods restrict STRs. Moderate enforcement through complaints. Topsail Beach: Moderate. Town permit and inspections required, parking rules enforced. Active seasonal enforcement but manageable compliance requirements. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Jacksonville Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 0% year-over-year, while RevPAR has decreased 35%. This indicates balanced supply-demand dynamics. The contraction in revenue per available room despite static supply levels points toward a softening in consumer demand rather than an over-saturation of inventory.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 47% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Jacksonville listings include: Air Conditioning (98%), Kitchen (92%), Washing Machine (87%), Tv (75%), Balcony (73%). Amenities that boost revenue the most include Hot Tub, Washing Machine, Pool, with Hot Tub properties earning approximately 85% more ($118K/year vs $64K/year).

Monthly estimated revenue per listing in Jacksonville over the last 12 months: May: $3K, June: $5K, July: $6K, August: $4K, September: $2K, October: $2K, November: $1K, December: $909, January: $512, February: $510, March: $2K, April: $3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Jacksonville is $330, up 16% year-over-year. By property size: 1-bedroom properties average $179/night, 2-bedroom properties average $207/night, 3-bedroom properties average $287/night, 4+ bedroom properties average $515/night. Rates peak in July and are lowest in February.

Guests in Jacksonville book an average of 40 days in advance, down 15% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 32 days, 3-bedroom: 40 days, 4+ bedroom: 52 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Jacksonville Airbnb and VRBO market has seen the following changes: supply declined 0%, revenue per listing decreased 35%, occupancy fell 19%, average nightly rates increased 16%, and lead time decreased 15%. Rising nightly rates paired with falling occupancy and shrinking revenue suggest a shift in pricing strategy that has not fully compensated for the decline in booking volume.

In Jacksonville, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 28% higher occupancy than weekdays.