Mars Hill, Hickory Airbnb revenue and occupancy data
What Airbnb listings in Mars Hill earn, how often they're booked, and how that compares with the rest of Hickory, NC.
Over the past 12 months, regularly available listings in Mars Hill earned $40,898 on average, were booked for 50% of the nights they were open, and averaged $376 a night. The median gross yield, before expenses, is 8.3%.
Yearly revenue
$40,898
Occupancy
50%
Nightly rate
$376
Gross yield
8.3%
before expenses
Median of 66 listings
Active listings
108
My take on Mars Hill
Mars Hill has higher average trailing-year booking revenue than the wider Hickory, NC market: $40,898 compared with $32,794. But higher booking revenue alone does not establish a stronger return on a purchase.
Median potential gross yield is 8.3% in the area's matched home-value sample, below 9.1% market-wide. That measure is before expenses, financing and taxes, not realized profit. A buyer should weigh the revenue potential of comparable listings against the price of the specific property.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Mars Hill?
Regularly available Airbnb listings in Mars Hill earned an average of $40,898 over the past 12 months. That is 25% more than the Hickory, NC average of $32,794. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Mars Hill?
Listings in Mars Hill were booked for an average of 50% of the nights they were open for booking over the past 12 months. That is 2 points higher than the Hickory, NC average of 48%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Mars Hill?
The average nightly rate in Mars Hill was $376 over the past 12 months, including cleaning fees. That is 18% higher than the Hickory, NC average of $320.
Is an Airbnb in Mars Hill profitable?
For homes with a matched home value, the median room-revenue potential in Mars Hill is $46,020 a year and the median gross yield is 8.3%. Gross yield is 0.8 points lower than the Hickory, NC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Mars Hill by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Hickory, NC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 24 listings | $26,931 Hickory, NC: $22,798 | Not enough data Hickory, NC: 11.1% |
| 2 bedrooms 16 listings | $33,928 Hickory, NC: $26,068 | 9.2% Hickory, NC: 9.5% |
| 3 bedrooms 16 listings | $27,008 Hickory, NC: $32,056 | 6.8% Hickory, NC: 8.4% |
| 4+ bedrooms 50 listings | $54,572 Hickory, NC: $53,648 | 8.8% Hickory, NC: 7.7% |
How does Mars Hill compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Mars Hill This area 108 listings | $40,898 | 50% | $376 | 8.3% |
| Hickory, NC market 10,314 listings | $32,794 | 48% | $320 | 9.1% |
| Weaverville & Barnardsville 240 listings | $33,290 | 52% | $293 | 8.6% |
| Marshall 97 listings | $33,669 | 55% | $293 | 9.5% |
| Burnsville & Green Mountain 199 listings | $27,801 | 50% | $280 | 10.0% |
| North Asheville & Woodfin 257 listings | $35,940 | 51% | $328 | 8.8% |
Where is Mars Hill?
The Hickory, NC market includes 49 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (108 in Mars Hill). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Hickory, NC market page?
The market page summarizes all of Hickory, NC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Mars Hill
With BNBCalc Markets, compare Mars Hill by bedroom count and performance level, see home prices, and browse its listings on the map.