What Airbnb listings in East Green Bay and University Area earn, how often they're booked, and how that compares with the rest of Green Bay, WI.

Over the past 12 months, regularly available listings in East Green Bay and University Area earned $44,487 on average, were booked for 50% of the nights they were open, and averaged $406 a night. The median gross yield, before expenses, is 10.7%.
Yearly revenue
$44,487
Occupancy
50%
Nightly rate
$406
Gross yield
10.7%
before expenses
Median of 32 listings
Active listings
33
East Green Bay and University Area averaged $44,487 in trailing-year booking revenue, above Green Bay, WI at $38,239. Yet median potential gross yield is 10.7%, below the market's 14.4%.
Yield relates annual revenue potential—not the trailing-year revenue average—to home value in a separate matched sample. It is also before expenses, financing and taxes, so the revenue advantage does not establish a better return relative to the price paid.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
Regularly available Airbnb listings in East Green Bay and University Area earned an average of $44,487 over the past 12 months. That is 16% more than the Green Bay, WI average of $38,239. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in East Green Bay and University Area were booked for an average of 50% of the nights they were open for booking over the past 12 months. That is about the same as the Green Bay, WI average of 50%. Nights a host blocked off don't count.
The average nightly rate in East Green Bay and University Area was $406 over the past 12 months, including cleaning fees. That is about the same as the Green Bay, WI average of $406.
For homes with a matched home value, the median room-revenue potential in East Green Bay and University Area is $36,764 a year and the median gross yield is 10.7%. Gross yield is 3.7 points lower than the Green Bay, WI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHomes with four or more bedrooms have the highest gross yield in East Green Bay and University Area, at 12.8%. The table shows average yearly revenue and median gross yield for each home size, with the Green Bay, WI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 2 bedrooms 9 listings | $30,021 Green Bay, WI: $25,404 | 10.7% Green Bay, WI: 13.6% |
| 3 bedrooms 15 listings | $33,240 Green Bay, WI: $36,246 | 9.6% Green Bay, WI: 14.8% |
| 4+ bedrooms 9 listings | $77,699 Green Bay, WI: $59,667 | 12.8% Green Bay, WI: 16.9% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| East Green Bay and University Area This area 33 listings | $44,487 | 50% | $406 | 10.7% |
| Green Bay, WI market 432 listings | $38,239 | 50% | $406 | 14.4% |
| Lambeau and Lombardi Area 137 listings | $39,433 | 46% | $445 | 16.4% |
| West Green Bay 40 listings | $39,297 | 50% | $445 | 14.0% |
The Green Bay, WI market includes 13 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
Loading map…
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (33 in East Green Bay and University Area). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
Figures are current as of November 1, 2026 and refresh monthly.
The market page summarizes all of Green Bay, WI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare East Green Bay and University Area by bedroom count and performance level, see home prices, and browse its listings on the map.