Green Bay, WI
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Annual revenue (actual)
$42.3k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
34%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
$324
12 mo avg
↑5%
from prior 12 mo
Gross yield
12.6%
Current potential
↓0.7 pts
vs prior-year prices
Lead time
37 days
12 mo avg
↓0 days
from prior 12 mo
Revpar
$93
12 mo avg
↓2%
from prior 12 mo
Methodology note: Figures reflect Green Bay market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Lambeau and Lombardi Area | $46.8K 118 listings | 16.2% 118 listings |
| Scott and Dyckesville Country | $53.0K 8 listings | 14.2% 8 listings |
| West Green Bay | $38.7K 35 listings | 13.4% 35 listings |
| Howard, Suamico and Northern Bayshore | $55.2K 9 listings | 13.1% 9 listings |
| Broadway and West Riverfront | $26.6K 9 listings | 12.4% 9 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Pool | +21% $8,876/yr |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (10.8 nights)
2 bedrooms (5.4 nights)
3 bedrooms (4.6 nights)
4+ bedrooms (4.0 nights)
Studio (3.1 nights)
Cleaning fee by bedroom
4+ bedrooms ($189)
1 bedroom ($153)
3 bedrooms ($133)
2 bedrooms ($113)
Studio ($30)
Professional host share
Professionally managed (51%)
Independent hosts (49%)
Housing market signals
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Are home values in Green Bay going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Green Bay market averaged 892 active Airbnb and VRBO listings, up 3% from a year earlier and up 54% over two years.
An average Green Bay listing earns $37K/year. High-performing listings earn $102K, while low-performing listings earn $16K.
Median Green Bay home prices by size are 2-bedroom $235K, 3-bedroom $381K, and 4+ bedroom $388K.
Average occupancy in Green Bay is 28%, producing RevPAR of $82 per available night.
Rules vary across Green Bay. Green Bay: Lenient. No specific STR regulations or permits required. Operates under general zoning and tax rules. Minimal enforcement. Door County: Moderate. Permit required, room tax collection mandatory, health/safety inspections. Active enforcement in tourist areas with compliance checks. Sturgeon Bay: Moderate. STR license required ($150), occupancy limits, parking rules, room tax collection. Complaint-driven enforcement, generally compliant market. Verify requirements for the property's jurisdiction.
The Green Bay Airbnb and VRBO market appears broadly balanced. Supply has grown 3% year-over-year, while RevPAR has decreased 2%, showing no clear supply-demand imbalance.
RevPAR is highest in September and July; it is lowest in February and January.
The most common amenities are Parking (99%), Internet (99%), TV (99%). The strongest positive revenue associations are Hot Tub (+77%), Bbq (+42%), TV (+26%).
Average daily rate in Green Bay is $365, up 5% year-over-year. Rates peak in November and are lowest in April.
Guests in Green Bay book an average of 38 days in advance, down 2% from last year. Booking windows range from 28 days for 1-bedroom listings to 43 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 60% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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