Green Bay, WI
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Overview
Annual Rev
$42.1k
12 mo avg
↓4%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$313
12 mo avg
↑3%
from prior 12 mo
Lead time
36 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
$84
12 mo avg
↓18%
from prior 12 mo
Methodology note: Figures reflect Green Bay market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +19% $8,000/yr |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (11.5 nights)
2 bedrooms (6.0 nights)
3 bedrooms (4.8 nights)
4+ bedrooms (4.4 nights)
Cleaning fee by bedroom
4+ bedrooms ($184)
1 bedroom ($155)
3 bedrooms ($136)
2 bedrooms ($119)
Professional host share
Professionally managed (60%)
Independent hosts (40%)
Housing market signals
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Over the 12 months ending August 2026, the Green Bay market averaged 893 active Airbnb and VRBO listings, up 4% from a year earlier and up 55% over two years.
An average Green Bay listing earns $38K/year. High-performing listings earn $102K, while low-performing listings earn $17K.
Median Green Bay home prices by size are 2-bedroom $240K, 3-bedroom $383K, and 4+ bedroom $392K.
Average gross yield is 10%, reaching 27% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Green Bay is 28%, producing RevPAR of $77 per available night.
4+ bedroom listings have the highest average gross yield at 14%. They average $56K/year in revenue against a $392K median purchase price.
Rules vary across Green Bay. Green Bay: Lenient. No specific STR regulations or permit requirements. Follows general zoning and tax rules. Minimal enforcement. Door County: Moderate. Permit required, room tax collection mandatory, zoning varies by municipality. Some townships restrict density. Enforcement moderate, focus on tax compliance. Sturgeon Bay: Moderate. Permit and inspection required, room tax collection, zoning compliance needed. Active permit system but enforcement primarily complaint-driven. Verify requirements for the property's jurisdiction.
The Green Bay Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has decreased 13%, showing no clear supply-demand imbalance.
RevPAR is highest in July and November; it is lowest in February and January.
The most common amenities are TV (99%), Internet (98%), Parking (98%). The strongest positive revenue associations are Hot Tub (+82%), Internet (+53%), Bbq (+46%).
Average daily rate in Green Bay is $357, up 4% year-over-year. Rates peak in November and are lowest in April.
Guests in Green Bay book an average of 37 days in advance, down 8% from last year. Booking windows range from 28 days for 1-bedroom listings to 43 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 59% higher than weekday occupancy.