Green Bay

As of May 2026, Green Bay, Door County, Sturgeon Bay have 887 active Airbnb and VRBO listings. This represents a 5% increase from the previous year.

The average Airbnb or VRBO in Green Bay generates $33K per year. High-performing properties earn $90K/year, while low-performing properties earn $15K/year. This wide earnings variance suggests that revenue potential is heavily concentrated in specific segments rather than distributed evenly across the market.

Average home prices in Green Bay vary by property size: 1-bedroom properties cost approximately $0, 2-bedroom homes average $234K, 3-bedroom properties are around $375K, and 4+ bedroom homes average $383K. These prices reflect median home values across the Green Bay, Door County, Sturgeon Bay area.

Airbnb and VRBO can be profitable in Green Bay, with an average gross yield of 9% across all properties. High-performing properties achieve yields up to 24%, which is considered top for short-term rental investment. The gap between average and top yields highlights significant disparities in asset utilization and operational efficiency.

The average occupancy rate for Airbnbs and VRBOs in Green Bay is 27%. This occupancy level, combined with an average nightly rate of $340, results in a RevPAR (revenue per available room) of $66 per day.

4+ bedroom properties demonstrate the strongest performance in Green Bay, with an average gross yield of 12% and annual revenue of $49K. These properties balance purchase price ($383K), operating costs, and rental demand most effectively in the Green Bay market.

Short-term rental regulations vary by jurisdiction in the Green Bay area. Green Bay: Lenient. No specific STR regulations or permit requirements. Zoning rules apply but minimal enforcement targeting rentals. Door County: Moderate. Permit required, inspections, occupancy limits. County tracks rentals. Enforcement exists but inconsistent across townships. Sturgeon Bay: Moderate. Registration required, safety inspections, occupancy taxes. City actively monitors but enforcement sporadic for violations. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Green Bay Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 5% year-over-year, while RevPAR has decreased 37%. This indicates balanced supply-demand dynamics. The drop in revenue despite modest supply growth points to a contraction in broader market demand.

Launch around August, 2-3 months before peak fall season (November peaks). This pre-peak timing lets you build reviews when competition is -7% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (April-February) when gaining traction is harder.

The most common amenities in Green Bay listings include: Kitchen (97%), Air Conditioning (97%), Tv (91%), Washing Machine (87%), Heating (69%). Amenities that boost revenue the most include Hot Tub, Bbq, Washing Machine, with Hot Tub properties earning approximately 96% more ($112K/year vs $57K/year).

Monthly estimated revenue per listing in Green Bay over the last 12 months: May: $2K, June: $2K, July: $3K, August: $3K, September: $3K, October: $2K, November: $4K, December: $3K, January: $1K, February: $675, March: $1K, April: $1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Green Bay is $340, up 1% year-over-year. By property size: 1-bedroom properties average $166/night, 2-bedroom properties average $216/night, 3-bedroom properties average $344/night, 4+ bedroom properties average $531/night. Rates peak in November and are lowest in April.

Guests in Green Bay book an average of 36 days in advance, down 17% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 31 days, 3-bedroom: 36 days, 4+ bedroom: 42 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Green Bay Airbnb and VRBO market has seen the following changes: supply grew 5%, revenue per listing decreased 37%, occupancy fell 13%, average nightly rates increased 1%, and lead time decreased 17%. These metrics reveal a market experiencing downward pressure on volume and booking duration.

In Green Bay, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 58% higher occupancy than weekdays.