What Airbnb listings in Marion and West Valley earn, how often they're booked, and how that compares with the rest of Flathead, MT.

Over the past 12 months, regularly available listings in Marion and West Valley earned $27,062 on average, were booked for 50% of the nights they were open, and averaged $280 a night. The median gross yield, before expenses, is 6.7%.
Yearly revenue
$27,062
Occupancy
50%
Nightly rate
$280
Gross yield
6.7%
before expenses
Median of 29 listings
Active listings
41
Marion and West Valley does not pair lower booking revenue with a higher potential gross yield. Average trailing-year booking revenue is $27,062, below Flathead, MT at $31,931; median potential gross yield is 6.7% versus 8.1%, before expenses, financing and taxes. Using the wider-market revenue average to test a local asking price would be a more optimistic starting point than these results support. Local comparable listings need to justify that revenue assumption before it becomes part of the purchase case.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
Regularly available Airbnb listings in Marion and West Valley earned an average of $27,062 over the past 12 months. That is 15% less than the Flathead, MT average of $31,931. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Marion and West Valley were booked for an average of 50% of the nights they were open for booking over the past 12 months. That is 1 points lower than the Flathead, MT average of 51%. Nights a host blocked off don't count.
The average nightly rate in Marion and West Valley was $280 over the past 12 months, including cleaning fees. That is 26% lower than the Flathead, MT average of $380.
For homes with a matched home value, the median room-revenue potential in Marion and West Valley is $37,051 a year and the median gross yield is 6.7%. Gross yield is 1.4 points lower than the Flathead, MT median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityThe table shows average yearly revenue and median gross yield for each home size, with the Flathead, MT figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 10 listings | $15,722 Flathead, MT: $23,055 | – |
| 1 bedroom 12 listings | $22,680 Flathead, MT: $19,893 | 8.4% Flathead, MT: 7.3% |
| 2 bedrooms 11 listings | $26,774 Flathead, MT: $29,643 | 4.9% Flathead, MT: 8.7% |
| 3 bedrooms 5 listings | $36,898 Flathead, MT: $36,814 | 7.6% Flathead, MT: 8.4% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Marion and West Valley This area 41 listings | $27,062 | 50% | $280 | 6.7% |
| Flathead, MT market 831 listings | $31,931 | 51% | $380 | 8.1% |
| Kalispell 221 listings | $31,558 | 51% | $341 | 8.8% |
| Lakeside and West Shore 125 listings | $35,882 | 48% | $469 | 8.0% |
| Somers and North Lake 67 listings | $37,533 | 51% | $471 | 9.9% |
| Bigfork and East Shore 197 listings | $30,258 | 53% | $362 | 7.5% |
The Flathead, MT market includes 8 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (41 in Marion and West Valley). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
Figures are current as of November 2, 2026 and refresh monthly.
The market page summarizes all of Flathead, MT from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Marion and West Valley by bedroom count and performance level, see home prices, and browse its listings on the map.