Flathead, MT
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Overview
Annual Rev
$47k
12 mo avg
↑11%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
$301
12 mo avg
↑17%
from prior 12 mo
Lead time
38 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
$82
12 mo avg
↓6%
from prior 12 mo
Methodology note: Figures reflect Flathead market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +19% $8,929/yr |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (7.3 nights)
2 bedrooms (6.1 nights)
3 bedrooms (6.0 nights)
1 bedroom (5.6 nights)
Cleaning fee by bedroom
4+ bedrooms ($332)
3 bedrooms ($188)
2 bedrooms ($135)
1 bedroom ($76)
Professional host share
Professionally managed (64%)
Independent hosts (36%)
Housing market signals
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Over the 12 months ending August 2026, the Flathead market averaged 1,528 active Airbnb and VRBO listings, up 3% from a year earlier and up 22% over two years.
An average Flathead listing earns $38K/year. High-performing listings earn $87K, while low-performing listings earn $19K.
Median Flathead home prices by size are 1-bedroom $430K, 2-bedroom $516K, 3-bedroom $699K, and 4+ bedroom $797K.
Average gross yield is 6%, reaching 13% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Flathead is 29%, producing RevPAR of $71 per available night.
4+ bedroom listings have the highest average gross yield at 8%. They average $70K/year in revenue against a $797K median purchase price.
Rules vary across Flathead. Whitefish: Strict. Business license required, owner-occupancy mandate, 90-day annual rental cap for non-owner-occupied. Active enforcement with compliance checks and penalties. Kalispell: Moderate. Business license and zoning compliance required. No owner-occupancy rules. Moderate enforcement, complaint-driven. Glacier National Park: Strict. No short-term rentals permitted within park boundaries. National Park Service actively enforces prohibition. Verify requirements for the property's jurisdiction.
The Flathead Airbnb and VRBO market appears broadly balanced. Supply has grown 3% year-over-year, while RevPAR has increased 8%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in January and March.
The most common amenities are Internet (96%), Parking (96%), Kitchen (95%). The strongest positive revenue associations are Washing Machine (+67%), Internet (+50%), TV (+44%).
Average daily rate in Flathead is $326, up 19% year-over-year. Rates peak in July and are lowest in April.
Guests in Flathead book an average of 39 days in advance, down 9% from last year. Booking windows range from 33 days for 1-bedroom listings to 48 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 23% higher than weekday occupancy.