Sunland Park and South Doña Ana, El Paso Airbnb revenue and occupancy data
What Airbnb listings in Sunland Park and South Doña Ana earn, how often they're booked, and how that compares with the rest of El Paso, TX.
Over the past 12 months, regularly available listings in Sunland Park and South Doña Ana earned $19,367 on average, were booked for 61% of the nights they were open, and averaged $182 a night. The median gross yield, before expenses, is 13.2%.
Yearly revenue
$19,367
Occupancy
61%
Nightly rate
$182
Gross yield
13.2%
before expenses
Median of 20 listings
Active listings
22
My take on Sunland Park and South Doña Ana
Sunland Park and South Doña Ana's average trailing-year booking revenue of $19,367 is close to the wider El Paso market's $18,857. The area's $32,840 median annual room-revenue potential is a separate benchmark from a different property sample.
The potential figure is not a forecast of growth from the booking average. Median potential gross yield is 13.2%, above the wider market, but still before expenses, financing and taxes. If a purchase only works at that potential, its comparable listings need to support the revenue assumption.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Sunland Park and South Doña Ana?
Regularly available Airbnb listings in Sunland Park and South Doña Ana earned an average of $19,367 over the past 12 months. That is 3% more than the El Paso, TX average of $18,857. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Sunland Park and South Doña Ana?
Listings in Sunland Park and South Doña Ana were booked for an average of 61% of the nights they were open for booking over the past 12 months. That is 3 points higher than the El Paso, TX average of 58%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Sunland Park and South Doña Ana?
The average nightly rate in Sunland Park and South Doña Ana was $182 over the past 12 months, including cleaning fees. That is 11% higher than the El Paso, TX average of $164.
Is an Airbnb in Sunland Park and South Doña Ana profitable?
For homes with a matched home value, the median room-revenue potential in Sunland Park and South Doña Ana is $32,840 a year and the median gross yield is 13.2%. Gross yield is 0.8 points higher than the El Paso, TX median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow does Sunland Park and South Doña Ana compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Sunland Park and South Doña Ana This area 22 listings | $19,367 | 61% | $182 | 13.2% |
| El Paso, TX market 1,361 listings | $18,857 | 58% | $164 | 12.4% |
| West Side and Upper Valley 275 listings | $23,913 | 60% | $205 | 12.2% |
| Central El Paso 405 listings | $13,771 | 62% | $117 | 12.5% |
| East El Paso 215 listings | $19,885 | 56% | $172 | 12.0% |
| Northeast El Paso 139 listings | $19,234 | 58% | $163 | 14.6% |
Where is Sunland Park and South Doña Ana?
The El Paso, TX market includes 7 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (22 in Sunland Park and South Doña Ana). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the El Paso, TX market page?
The market page summarizes all of El Paso, TX from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Sunland Park and South Doña Ana
With BNBCalc Markets, compare Sunland Park and South Doña Ana by bedroom count and performance level, see home prices, and browse its listings on the map.