El Paso

As of May 2026, El Paso, Las Cruces, Ciudad Juárez have 1,675 active Airbnb and VRBO listings. This represents a 10% decrease from the previous year.

The average Airbnb or VRBO in El Paso generates $21K per year. High-performing properties earn $38K/year, while low-performing properties earn $7K/year. The substantial spread between tiers suggests significant variance in how listings capitalize on current market demand, highlighting a fragmented performance landscape where revenue potential is heavily concentrated in the top tier.

Average home prices in El Paso vary by property size: 1-bedroom properties cost approximately $142K, 2-bedroom homes average $162K, 3-bedroom properties are around $223K, and 4+ bedroom homes average $278K. These prices reflect median home values across the El Paso, Las Cruces, Ciudad Juárez area.

Airbnb and VRBO can be profitable in El Paso, with an average gross yield of 9% across all properties. High-performing properties achieve yields up to 16%, which is considered top for short-term rental investment. This yield gap points to a market where efficiency and operational execution drive returns more than broad market conditions.

The average occupancy rate for Airbnbs and VRBOs in El Paso is 43%. This occupancy level, combined with an average nightly rate of $132, results in a RevPAR (revenue per available room) of $37 per day.

4+ bedroom properties demonstrate the strongest performance in El Paso, with an average gross yield of 13% and annual revenue of $38K. These properties balance purchase price ($278K), operating costs, and rental demand most effectively in the El Paso market.

Short-term rental regulations vary by jurisdiction in the El Paso area. El Paso: Lenient. No specific STR regulations or permit requirements. Operates under general business licensing and zoning. Minimal enforcement. Las Cruces: Lenient. Business registration and gross receipts tax required. No specific STR ordinances or owner-occupancy rules. Light enforcement. Ciudad Juárez: Lenient. Informal market dominates. Technically requires business permits but enforcement is minimal. Most hosts operate without formal registration. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The El Paso Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 10% year-over-year, while RevPAR has decreased 17%. This indicates balanced supply-demand dynamics. The simultaneous contraction in both inventory and revenue suggests a market recalibrating to lower demand levels rather than one experiencing aggressive growth.

Launch around January, 2-3 months before peak spring season (April peaks). This pre-peak timing lets you build reviews when competition is 6% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-January) when gaining traction is harder.

The most common amenities in El Paso listings include: Air Conditioning (99%), Kitchen (97%), Tv (95%), Washing Machine (87%), Heating (83%). Amenities that boost revenue the most include Pool, Washing Machine, Hot Tub, with Pool properties earning approximately 64% more ($45K/year vs $28K/year).

Monthly estimated revenue per listing in El Paso over the last 12 months: May: $944, June: $1K, July: $1K, August: $1K, September: $894, October: $992, November: $1K, December: $1K, January: $851, February: $833, March: $1K, April: $1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in El Paso is $132, up 18% year-over-year. By property size: 1-bedroom properties average $69/night, 2-bedroom properties average $107/night, 3-bedroom properties average $149/night, 4+ bedroom properties average $236/night. Rates peak in July and are lowest in January.

Guests in El Paso book an average of 24 days in advance, down 7% from last year. By property size: 1-bedroom: 26 days, 2-bedroom: 20 days, 3-bedroom: 22 days, 4+ bedroom: 25 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the El Paso Airbnb and VRBO market has seen the following changes: supply declined 10%, revenue per listing decreased 17%, occupancy rose 2%, average nightly rates increased 18%, and lead time decreased 7%. These shifts reveal a market favoring higher rate strategies despite lower overall revenue, reflecting a tighter inventory environment.

In El Paso, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 33% higher occupancy than weekdays.