Cullman & Hartselle, AL Airbnb revenue and occupancy data
What Airbnb listings in Cullman & Hartselle earn, how often they're booked, and how that compares with the rest of Cullman, AL.
Over the past 12 months, regularly available listings in Cullman & Hartselle earned $24,306 on average, were booked for 44% of the nights they were open, and averaged $250 a night. The median gross yield, before expenses, is 10.6%.
Yearly revenue
$24,306
Occupancy
44%
Nightly rate
$250
Gross yield
10.6%
before expenses
Median of 40 listings
Active listings
66
My take on Cullman & Hartselle
Cullman & Hartselle has lower booking revenue than the wider market, but a modest edge in potential gross yield. Average trailing-year booking revenue is $24,306, compared with $31,493 across Cullman, AL. Median potential gross yield is 10.6%, a little above the market's 9.9%.
The yield comparison is a reason to check purchase-price fit, not to assume stronger cash flow. Gross yield is before expenses, financing and taxes. Build the revenue estimate from local comparable rentals rather than using the higher market average to justify an asking price.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Cullman & Hartselle?
Regularly available Airbnb listings in Cullman & Hartselle earned an average of $24,306 over the past 12 months. That is 23% less than the Cullman, AL average of $31,493. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Cullman & Hartselle?
Listings in Cullman & Hartselle were booked for an average of 44% of the nights they were open for booking over the past 12 months. That is 3 points lower than the Cullman, AL average of 47%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Cullman & Hartselle?
The average nightly rate in Cullman & Hartselle was $250 over the past 12 months, including cleaning fees. That is 23% lower than the Cullman, AL average of $326.
Is an Airbnb in Cullman & Hartselle profitable?
For homes with a matched home value, the median room-revenue potential in Cullman & Hartselle is $23,288 a year and the median gross yield is 10.6%. Gross yield is 0.7 points higher than the Cullman, AL median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Cullman & Hartselle by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Cullman, AL figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 12 listings | $30,958 Cullman, AL: $24,026 | Not enough data |
| 2 bedrooms 14 listings | $17,010 Cullman, AL: $22,745 | 11.7% Cullman, AL: 12.0% |
| 3 bedrooms 27 listings | $20,615 Cullman, AL: $25,949 | 10.2% Cullman, AL: 10.7% |
| 4+ bedrooms 12 listings | $35,430 Cullman, AL: $47,694 | Not enough data Cullman, AL: 6.3% |
How does Cullman & Hartselle compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Cullman & Hartselle This area 66 listings | $24,306 | 44% | $250 | 10.6% |
| Cullman, AL market 489 listings | $31,493 | 47% | $326 | 9.9% |
| Lake Guntersville 129 listings | $26,750 | 45% | $263 | 8.4% |
| Smith Lake 170 listings | $43,107 | 48% | $472 | 9.8% |
Where is Cullman & Hartselle?
The Cullman, AL market includes 6 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Cullman and Hartselle together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (66 in Cullman & Hartselle). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Cullman, AL market page?
The market page summarizes all of Cullman, AL from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Cullman & Hartselle
With BNBCalc Markets, compare Cullman & Hartselle by bedroom count and performance level, see home prices, and browse its listings on the map.