Cullman, AL
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Overview
Annual Rev
$31.7k
12 mo avg
↓4%
from prior 12 mo
Occupancy rate
🔒 3•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 $2••
12 mo avg
••.•%
from prior 12 mo
Lead time
30 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
$76
12 mo avg
↓9%
from prior 12 mo
Methodology note: Figures reflect Cullman market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | 19 (4%) | +$26,406 (+56%) | $73,910 | $47,504 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (11.2 nights)
3 bedrooms (5.3 nights)
2 bedrooms (4.9 nights)
1 bedroom (4.7 nights)
4+ bedrooms (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms ($245)
3 bedrooms ($135)
2 bedrooms ($93)
1 bedroom ($65)
Studio ($44)
Professional host share
Professionally managed (60%)
Independent hosts (40%)
As of June 2026, Cullman, Huntsville, Birmingham have 1,106 active Airbnb and VRBO listings. This represents a 5% increase from the previous year.
The average Airbnb or VRBO in Cullman generates $32K per year. High-performing properties earn $77K/year, while low-performing properties earn $15K/year. This wide disparity suggests that market returns are highly sensitive to property-specific revenue potential rather than broad market averages, as the gap highlights a significant divide between top-tier earners and the struggling majority.
Average home prices in Cullman vary by property size: 1-bedroom properties cost approximately $0, 2-bedroom homes average $165K, 3-bedroom properties are around $234K, and 4+ bedroom homes average $344K. These prices reflect median home values across the Cullman, Huntsville, Birmingham area.
Airbnb and VRBO can be profitable in Cullman, with an average gross yield of 15% across all properties. High-performing properties achieve yields up to 35%, which is considered top for short-term rental investment. The spread between average and high-end yields points to a market where competitive advantage is concentrated among a minority of listings.
The average occupancy rate for Airbnbs and VRBOs in Cullman is 25%. This occupancy level, combined with an average nightly rate of $286, results in a RevPAR (revenue per available room) of $67 per day.
2-bedroom properties demonstrate the strongest performance in Cullman, with an average gross yield of 14% and annual revenue of $24K. These properties balance purchase price ($165K), operating costs, and rental demand most effectively in the Cullman market.
Short-term rental regulations vary by jurisdiction in the Cullman area. Cullman: Lenient. No specific STR regulations or permits required. Operates under standard business license and zoning rules. Minimal enforcement. Huntsville: Moderate. Business license required, zoning compliance needed, safety inspections. Growing enforcement with complaint-driven actions. Birmingham: Moderate. Business license and sales tax registration required. Zoning restrictions in some neighborhoods. Moderate enforcement, primarily complaint-based. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Cullman Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 5% year-over-year, while RevPAR has decreased 20%. This indicates balanced supply-demand dynamics. The contraction in revenue amidst rising supply reflects a market recalibrating as new inventory absorbs existing demand, leading to thinner margins for the average host.
Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 34% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.
The most common amenities in Cullman listings include: Air Conditioning (99%), Kitchen (95%), Tv (83%), Washing Machine (81%), Heating (63%). Amenities that boost revenue the most include Lake Access, Hot Tub, Washing Machine, with Lake Access properties earning approximately 47% more ($61K/year vs $41K/year).
Monthly estimated revenue per listing in Cullman over the last 12 months: May: $2K, June: $3K, July: $4K, August: $3K, September: $1K, October: $2K, November: $2K, December: $1K, January: $965, February: $963, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Cullman is $286, up 15% year-over-year. By property size: 1-bedroom properties average $178/night, 2-bedroom properties average $182/night, 3-bedroom properties average $251/night, 4+ bedroom properties average $491/night. Rates peak in July and are lowest in January.
Guests in Cullman book an average of 32 days in advance, down 19% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 27 days, 3-bedroom: 31 days, 4+ bedroom: 41 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Cullman Airbnb and VRBO market has seen the following changes: supply grew 5%, revenue per listing decreased 20%, occupancy fell 21%, average nightly rates increased 15%, and lead time decreased 19%. These shifts signal a tightening environment where price increases are failing to offset declining occupancy, pressuring overall profitability.
In Cullman, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 80% higher occupancy than weekdays.