Bryan, College Station-Bryan Airbnb revenue and occupancy data
What Airbnb listings in Bryan earn, how often they're booked, and how that compares with the rest of College Station-Bryan, TX.
Over the past 12 months, regularly available listings in Bryan earned $26,205 on average, were booked for 48% of the nights they were open, and averaged $271 a night. The median gross yield, before expenses, is 14.1%.
Yearly revenue
$26,205
Occupancy
48%
Nightly rate
$271
Gross yield
14.1%
before expenses
Median of 210 listings
Active listings
278
My take on Bryan
Bryan's three-bedroom listings run ahead of their wider-market counterparts, even though the area's overall average booking revenue is lower. Average trailing-year booking revenue for three-bedroom listings is $31,372, compared with $30,367 across College Station-Bryan, TX.
Median potential gross yield for that group is also modestly higher, at 13.5% versus 12.8%, before expenses, financing and taxes. The area-wide revenue shortfall is therefore not a good reason, by itself, to rule out three-bedroom properties. The relevant comparison is with homes of the same bedroom count, not the area average.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Bryan?
Regularly available Airbnb listings in Bryan earned an average of $26,205 over the past 12 months. That is 6% less than the College Station-Bryan, TX average of $27,945. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Bryan?
Listings in Bryan were booked for an average of 48% of the nights they were open for booking over the past 12 months. That is about the same as the College Station-Bryan, TX average of 48%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Bryan?
The average nightly rate in Bryan was $271 over the past 12 months, including cleaning fees. That is 6% lower than the College Station-Bryan, TX average of $288.
Is an Airbnb in Bryan profitable?
For homes with a matched home value, the median room-revenue potential in Bryan is $28,575 a year and the median gross yield is 14.1%. Gross yield is 0.5 points higher than the College Station-Bryan, TX median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Bryan by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the College Station-Bryan, TX figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 49 listings | $15,696 College Station-Bryan, TX: $17,017 | Not enough data College Station-Bryan, TX: 15.1% |
| 2 bedrooms 107 listings | $18,820 College Station-Bryan, TX: $20,051 | 14.3% College Station-Bryan, TX: 13.6% |
| 3 bedrooms 61 listings | $31,372 College Station-Bryan, TX: $30,367 | 13.5% College Station-Bryan, TX: 12.8% |
| 4+ bedrooms 59 listings | $43,179 College Station-Bryan, TX: $44,364 | 14.0% College Station-Bryan, TX: 13.8% |
How does Bryan compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Bryan This area 278 listings | $26,205 | 48% | $271 | 14.1% |
| College Station-Bryan, TX market 722 listings | $27,945 | 48% | $288 | 13.6% |
| College Station 207 listings | $29,030 | 47% | $319 | 12.7% |
| Palestine & Crockett 46 listings | $24,692 | 50% | $228 | 15.6% |
| Southern Lake Palestine 49 listings | $31,174 | 44% | $305 | 11.2% |
Where is Bryan?
The College Station-Bryan, TX market includes 11 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (278 in Bryan). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 1, 2026 and refresh monthly.
Why are these figures different from the College Station-Bryan, TX market page?
The market page summarizes all of College Station-Bryan, TX from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Bryan
With BNBCalc Markets, compare Bryan by bedroom count and performance level, see home prices, and browse its listings on the map.