College Station-bryan

As of May 2026, College Station, Bryan, Waco, Austin have 1,711 active Airbnb and VRBO listings. This represents a 8% increase from the previous year.

The average Airbnb or VRBO in College Station-Bryan generates $29K per year. High-performing properties earn $66K/year, while low-performing properties earn $13K/year. This wide disparity suggests that revenue outcomes are heavily stratified, indicating that a significant portion of the market struggles to capture consistent demand compared to top-tier listings.

Average home prices in College Station-Bryan vary by property size: 1-bedroom properties cost approximately $153K, 2-bedroom homes average $171K, 3-bedroom properties are around $266K, and 4+ bedroom homes average $342K. These prices reflect median home values across the College Station, Bryan, Waco, Austin area.

Airbnb and VRBO can be profitable in College Station-Bryan, with an average gross yield of 10% across all properties. High-performing properties achieve yields up to 23%, which is considered top for short-term rental investment. The gap between average and top yields highlights a market where profitability is highly sensitive to listing performance relative to the 26% occupancy baseline.

The average occupancy rate for Airbnbs and VRBOs in College Station-Bryan is 26%. This occupancy level, combined with an average nightly rate of $263, results in a RevPAR (revenue per available room) of $61 per day.

4+ bedroom properties demonstrate the strongest performance in College Station-Bryan, with an average gross yield of 12% and annual revenue of $48K. These properties balance purchase price ($342K), operating costs, and rental demand most effectively in the College Station-Bryan market.

Short-term rental regulations vary by jurisdiction in the College Station-Bryan area. College Station: Lenient. No specific STR regulations or permits required. Operates under standard zoning and tax rules. Minimal enforcement. Bryan: Lenient. No dedicated STR ordinance. Standard business license and tax compliance. Light enforcement through complaints only. Waco: Moderate. Registration required, occupancy limits, safety standards. Complaint-driven enforcement, moderate activity. Austin: Strict. Type 2 license required, owner-occupancy mandate, 3% density cap in some areas. Active enforcement with inspections and fines. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The College Station-Bryan Airbnb and VRBO market is currently showing increasingly competitive conditions. Supply has grown 8% year-over-year, while RevPAR has decreased 28%. This indicates growing competition requiring strong operations. The negative pressure on RevPAR amid rising supply signals that market saturation is actively diluting the revenue potential for the average host.

Launch around August, 2-3 months before peak fall season (November peaks). This pre-peak timing lets you build reviews when competition is 8% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in College Station-Bryan listings include: Air Conditioning (99%), Kitchen (96%), Tv (90%), Washing Machine (83%), Heating (73%). Amenities that boost revenue the most include Lake Access, Air Conditioning, Hot Tub, with Lake Access properties earning approximately 33% more ($58K/year vs $43K/year).

Monthly estimated revenue per listing in College Station-Bryan over the last 12 months: May: $2K, June: $1K, July: $2K, August: $2K, September: $2K, October: $2K, November: $3K, December: $2K, January: $870, February: $1K, March: $1K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in College Station-Bryan is $263, up 6% year-over-year. By property size: 1-bedroom properties average $142/night, 2-bedroom properties average $173/night, 3-bedroom properties average $277/night, 4+ bedroom properties average $449/night. Rates peak in November and are lowest in February.

Guests in College Station-Bryan book an average of 27 days in advance, down 27% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 23 days, 3-bedroom: 28 days, 4+ bedroom: 32 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, supply grew 8%, revenue per listing decreased 28%, occupancy fell 19%, average nightly rates increased 6%, and lead time decreased 27%. These indicators reflect a softening demand environment where higher nightly rates are failing to offset the decline in occupancy, forcing listings to compete for shorter-notice bookings.

In College Station-Bryan, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 90% higher occupancy than weekdays.