College Station-bryan, TX
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Overview
Annual Rev
$34.9k
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$241
12 mo avg
↑11%
from prior 12 mo
Lead time
26 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
$73
12 mo avg
↓9%
from prior 12 mo
Methodology note: Figures reflect College Station-bryan market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Lake Access | +25% $8,729/yr |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.4 nights)
3 bedrooms (4.6 nights)
2 bedrooms (4.4 nights)
4+ bedrooms (4.0 nights)
Cleaning fee by bedroom
4+ bedrooms ($159)
3 bedrooms ($132)
2 bedrooms ($80)
1 bedroom ($60)
Professional host share
Professionally managed (62%)
Independent hosts (38%)
Housing market signals
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Over the 12 months ending August 2026, the College Station-Bryan market averaged 1,786 active Airbnb and VRBO listings, up 11% from a year earlier and up 92% over two years.
An average College Station-Bryan listing earns $30K/year. High-performing listings earn $67K, while low-performing listings earn $13K.
Median College Station-Bryan home prices by size are 1-bedroom $152K, 2-bedroom $172K, 3-bedroom $263K, and 4+ bedroom $345K.
Average gross yield is 10%, reaching 23% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in College Station-Bryan is 26%, producing RevPAR of $64 per available night.
4+ bedroom listings have the highest average gross yield at 12%. They average $48K/year in revenue against a $345K median purchase price.
Rules vary across College Station-Bryan. College Station: Lenient. No specific STR regulations, standard business license. Minimal enforcement. Bryan: Lenient. Basic business registration required, zoning compliance. Light enforcement. Waco: Moderate. STR permit required, inspections, zoning rules. Moderate enforcement in residential areas. Austin: Strict. Type 2 license requires owner-occupancy, Type 3 banned in most areas, 3% density cap. Active enforcement with significant fines and compliance checks. Verify requirements for the property's jurisdiction.
The College Station-Bryan Airbnb and VRBO market is becoming more competitive. Supply has grown 11% year-over-year, while RevPAR has decreased 6%, suggesting supply is outpacing demand.
RevPAR is highest in May and November; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), Kitchen (97%), Parking (96%). The strongest positive revenue associations are Bbq (+44%), Lake Access (+43%), Parking (+32%).
Average daily rate in College Station-Bryan is $269, up 10% year-over-year. Rates peak in May and are lowest in February.
Guests in College Station-Bryan book an average of 27 days in advance, down 16% from last year. Booking windows range from 23 days for 2-bedroom listings to 31 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 81% higher than weekday occupancy.