What Airbnb listings in East Jordan and Southern Lake Country earn, how often they're booked, and how that compares with the rest of Charlevoix County, MI.

Over the past 12 months, regularly available listings in East Jordan and Southern Lake Country earned $28,219 on average, were booked for 54% of the nights they were open, and averaged $322 a night. The median gross yield, before expenses, is 13.0%.
Yearly revenue
$28,219
Occupancy
54%
Nightly rate
$322
Gross yield
13.0%
before expenses
Median of 28 listings
Active listings
50
East Jordan and Southern Lake Country's median potential gross yield is 13.0%, above the county's 11.7%, even though its median annual room-revenue potential is lower: $41,239 versus $46,884.
The higher yield keeps the area worth investigating on price, despite the lower revenue estimate. It is not evidence that local homes are cheaper or that a rental will be more profitable. Gross yield is before expenses, financing and taxes; the specific property's asking price and operating budget still need to support the investment.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
Regularly available Airbnb listings in East Jordan and Southern Lake Country earned an average of $28,219 over the past 12 months. That is 18% less than the Charlevoix County, MI average of $34,221. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in East Jordan and Southern Lake Country were booked for an average of 54% of the nights they were open for booking over the past 12 months. That is 5 points higher than the Charlevoix County, MI average of 49%. Nights a host blocked off don't count.
The average nightly rate in East Jordan and Southern Lake Country was $322 over the past 12 months, including cleaning fees. That is 23% lower than the Charlevoix County, MI average of $420.
For homes with a matched home value, the median room-revenue potential in East Jordan and Southern Lake Country is $41,239 a year and the median gross yield is 13.0%. Gross yield is 1.3 points higher than the Charlevoix County, MI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityThe table shows average yearly revenue and median gross yield for each home size, with the Charlevoix County, MI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 15 listings | $23,770 Charlevoix County, MI: $21,588 | Not enough data |
| 2 bedrooms 14 listings | $22,718 Charlevoix County, MI: $25,699 | 14.1% Charlevoix County, MI: 12.0% |
| 3 bedrooms 11 listings | $27,290 Charlevoix County, MI: $35,344 | 12.3% Charlevoix County, MI: 11.9% |
| 4+ bedrooms 9 listings | $46,806 Charlevoix County, MI: $54,586 | 13.6% Charlevoix County, MI: 11.2% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| East Jordan and Southern Lake Country This area 50 listings | $28,219 | 54% | $322 | 13.0% |
| Charlevoix County, MI market 1,729 listings | $34,221 | 49% | $420 | 11.7% |
| Boyne City and Lake Country 137 listings | $33,970 | 45% | $411 | 11.6% |
| South Charlevoix Country 37 listings | $30,906 | 58% | $470 | 13.5% |
| Central Lake and Northern Torch Country 44 listings | $33,440 | 47% | $541 | 9.2% |
| Bellaire and Northern Lake Country 55 listings | $45,901 | 46% | $578 | 15.5% |
The Charlevoix County, MI market includes 28 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (50 in East Jordan and Southern Lake Country). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
Figures are current as of November 3, 2026 and refresh monthly.
The market page summarizes all of Charlevoix County, MI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare East Jordan and Southern Lake Country by bedroom count and performance level, see home prices, and browse its listings on the map.