Willmar and Spicer Lakes, Central Minnesota Airbnb revenue and occupancy data
What Airbnb listings in Willmar and Spicer Lakes earn, how often they're booked, and how that compares with the rest of Central Minnesota, MN.
Over the past 12 months, regularly available listings in Willmar and Spicer Lakes earned $23,892 on average, were booked for 47% of the nights they were open, and averaged $276 a night. The median gross yield, before expenses, is 10.7%.
Yearly revenue
$23,892
Occupancy
47%
Nightly rate
$276
Gross yield
10.7%
before expenses
Median of 30 listings
Active listings
49
My take on Willmar and Spicer Lakes
Use Willmar and Spicer Lakes's nightly rates rather than the wider market average as the starting point for a revenue estimate. The area's average rate is $276, compared with $390 across Central Minnesota, MN, while occupancy is much closer at 47% versus 49% of available nights. Similar occupancy does not make the broader market's rate transferable. For a property estimate, compare nearby listings with the same bedroom count before choosing a nightly rate.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Willmar and Spicer Lakes?
Regularly available Airbnb listings in Willmar and Spicer Lakes earned an average of $23,892 over the past 12 months. That is 23% less than the Central Minnesota, MN average of $31,075. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Willmar and Spicer Lakes?
Listings in Willmar and Spicer Lakes were booked for an average of 47% of the nights they were open for booking over the past 12 months. That is 2 points lower than the Central Minnesota, MN average of 49%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Willmar and Spicer Lakes?
The average nightly rate in Willmar and Spicer Lakes was $276 over the past 12 months, including cleaning fees. That is 29% lower than the Central Minnesota, MN average of $390.
Is an Airbnb in Willmar and Spicer Lakes profitable?
For homes with a matched home value, the median room-revenue potential in Willmar and Spicer Lakes is $37,991 a year and the median gross yield is 10.7%. Gross yield is 1.8 points lower than the Central Minnesota, MN median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Willmar and Spicer Lakes by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Central Minnesota, MN figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 6 listings | $13,417 Central Minnesota, MN: $19,644 | Not enough data Central Minnesota, MN: 17.7% |
| 2 bedrooms 16 listings | $19,776 Central Minnesota, MN: $23,310 | 10.7% Central Minnesota, MN: 12.4% |
| 3 bedrooms 11 listings | $27,236 Central Minnesota, MN: $31,415 | 10.9% Central Minnesota, MN: 11.9% |
| 4+ bedrooms 16 listings | $29,636 Central Minnesota, MN: $44,232 | 10.4% Central Minnesota, MN: 13.4% |
How does Willmar and Spicer Lakes compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Willmar and Spicer Lakes This area 49 listings | $23,892 | 47% | $276 | 10.7% |
| Central Minnesota, MN market 1,146 listings | $31,075 | 49% | $390 | 12.5% |
| Richmond and Horseshoe Chain Country 24 listings | $19,869 | 49% | $400 | 8.0% |
| Annandale and Maple Lake Country 64 listings | $28,363 | 51% | $348 | 12.0% |
| Saint Cloud and Surrounding Country 62 listings | $26,374 | 52% | $262 | 12.4% |
| Alexandria Lakes 89 listings | $34,300 | 47% | $472 | 13.3% |
Where is Willmar and Spicer Lakes?
The Central Minnesota, MN market includes 27 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (49 in Willmar and Spicer Lakes). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 1, 2026 and refresh monthly.
Why are these figures different from the Central Minnesota, MN market page?
The market page summarizes all of Central Minnesota, MN from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Willmar and Spicer Lakes
With BNBCalc Markets, compare Willmar and Spicer Lakes by bedroom count and performance level, see home prices, and browse its listings on the map.