Central Minnesota, MN
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Annual revenue (actual)
$43.8k
12 mo avg
↑10%
from prior 12 mo
Occupancy rate
31%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$346
12 mo avg
↑19%
from prior 12 mo
Gross yield
10.6%
Current potential
↓0.4 pts
vs prior-year prices
Lead time
42 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
$93
12 mo avg
↑25%
from prior 12 mo
Methodology note: Figures reflect Central Minnesota market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +23% $10,073/yr |
| Internet | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.1 nights)
3 bedrooms (5.8 nights)
1 bedroom (5.7 nights)
4+ bedrooms (5.1 nights)
Studio (3.5 nights)
Cleaning fee by bedroom
4+ bedrooms ($250)
3 bedrooms ($163)
2 bedrooms ($110)
Studio ($93)
1 bedroom ($74)
Professional host share
Independent hosts (55%)
Professionally managed (45%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Central Minnesota going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Central Minnesota market averaged 2,248 active Airbnb and VRBO listings, up 10% from a year earlier and up 60% over two years.
An average Central Minnesota listing earns $36K/year. High-performing listings earn $78K, while low-performing listings earn $17K.
Median Central Minnesota home prices by size are 1-bedroom $190K, 2-bedroom $280K, 3-bedroom $338K, and 4+ bedroom $392K.
Average occupancy in Central Minnesota is 27%, producing RevPAR of $78 per available night.
Rules vary across Central Minnesota. St. Cloud: Lenient. No specific STR regulations or permit requirements. Zoning rules apply but minimal enforcement of rentals. Brainerd: Lenient. No dedicated STR ordinance. Standard business licensing and property standards apply. Light enforcement, hosts operate freely. Alexandria: Lenient. No STR-specific regulations. General zoning and business license requirements. Minimal enforcement, many operate without oversight. Verify requirements for the property's jurisdiction.
The Central Minnesota Airbnb and VRBO market appears broadly balanced. Supply has grown 10% year-over-year, while RevPAR has increased 19%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in March and April.
The most common amenities are Internet (97%), Air Conditioning (96%), Kitchen (96%). The strongest positive revenue associations are Washing Machine (+51%), Hot Tub (+41%), Internet (+37%).
Average daily rate in Central Minnesota is $354, up 17% year-over-year. Rates peak in July and are lowest in April.
Guests in Central Minnesota book an average of 42 days in advance. Booking windows range from 32 days for 1-bedroom listings to 51 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 77% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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