Central Minnesota, MN
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Overview
Annual Rev
$43.2k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$342
12 mo avg
↑19%
from prior 12 mo
Lead time
40 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
$84
12 mo avg
↓5%
from prior 12 mo
Methodology note: Figures reflect Central Minnesota market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +22% $9,509/yr |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (6.2 nights)
1 bedroom (5.8 nights)
3 bedrooms (5.7 nights)
2 bedrooms (5.6 nights)
Cleaning fee by bedroom
4+ bedrooms ($253)
3 bedrooms ($163)
2 bedrooms ($110)
1 bedroom ($74)
Professional host share
Professionally managed (62%)
Independent hosts (38%)
Housing market signals
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Over the 12 months ending August 2026, the Central Minnesota market averaged 2,228 active Airbnb and VRBO listings, up 10% from a year earlier and up 58% over two years.
An average Central Minnesota listing earns $36K/year. High-performing listings earn $78K, while low-performing listings earn $18K.
Median Central Minnesota home prices by size are 1-bedroom $190K, 2-bedroom $282K, 3-bedroom $344K, and 4+ bedroom $398K.
Average gross yield is 11%, reaching 24% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Central Minnesota is 26%, producing RevPAR of $75 per available night.
4+ bedroom listings have the highest average gross yield at 11%. They average $48K/year in revenue against a $398K median purchase price.
Rules vary across Central Minnesota. St. Cloud: Lenient. No specific STR regulations or licensing requirements. Operates under standard zoning and business rules. Minimal enforcement. Brainerd: Lenient. No dedicated STR ordinance. Standard business licensing and zoning apply. Light enforcement, hosts operate freely. Alexandria: Lenient. No specific STR regulations or permits required. Subject to general lodging tax and zoning. Minimal active enforcement. Verify requirements for the property's jurisdiction.
The Central Minnesota Airbnb and VRBO market appears broadly balanced. Supply has grown 10% year-over-year, while RevPAR has increased 7%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in March and April.
The most common amenities are Air Conditioning (97%), Kitchen (97%), Internet (96%). The strongest positive revenue associations are Washing Machine (+52%), Hot Tub (+40%), TV (+31%).
Average daily rate in Central Minnesota is $352, up 17% year-over-year. Rates peak in July and are lowest in April.
Guests in Central Minnesota book an average of 42 days in advance, down 5% from last year. Booking windows range from 32 days for 1-bedroom listings to 51 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 74% higher than weekday occupancy.