Sterling & Potomac Falls, Bull Run Mountain Airbnb revenue and occupancy data
What Airbnb listings in Sterling & Potomac Falls earn, how often they're booked, and how that compares with the rest of Bull Run Mountain, VA.
Over the past 12 months, regularly available listings in Sterling & Potomac Falls earned $37,502 on average, were booked for 62% of the nights they were open, and averaged $304 a night. The median gross yield, before expenses, is 10.6%.
Yearly revenue
$37,502
Occupancy
62%
Nightly rate
$304
Gross yield
10.6%
before expenses
Median of 45 listings
Active listings
51
My take on Sterling & Potomac Falls
Sterling & Potomac Falls books a greater share of available nights than the wider market, yet averages less annual booking revenue. Average occupancy is 62% versus 55%, while average trailing-year booking revenue is $37,502 versus $41,589. Its average nightly rate is lower as well. For a purchase budget, the local revenue average is a more defensible starting point than the wider-market figure; higher occupancy alone does not support a higher annual revenue estimate.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Sterling & Potomac Falls?
Regularly available Airbnb listings in Sterling & Potomac Falls earned an average of $37,502 over the past 12 months. That is 10% less than the Bull Run Mountain, VA average of $41,589. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Sterling & Potomac Falls?
Listings in Sterling & Potomac Falls were booked for an average of 62% of the nights they were open for booking over the past 12 months. That is 7 points higher than the Bull Run Mountain, VA average of 55%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Sterling & Potomac Falls?
The average nightly rate in Sterling & Potomac Falls was $304 over the past 12 months, including cleaning fees. That is 22% lower than the Bull Run Mountain, VA average of $389.
Is an Airbnb in Sterling & Potomac Falls profitable?
For homes with a matched home value, the median room-revenue potential in Sterling & Potomac Falls is $63,024 a year and the median gross yield is 10.6%. Gross yield is 1.1 points higher than the Bull Run Mountain, VA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Sterling & Potomac Falls by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Bull Run Mountain, VA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 6 listings | $24,518 Bull Run Mountain, VA: $25,364 | Not enough data Bull Run Mountain, VA: 13.7% |
| 3 bedrooms 29 listings | $38,894 Bull Run Mountain, VA: $45,974 | 10.6% Bull Run Mountain, VA: 9.6% |
| 4+ bedrooms 12 listings | $43,335 Bull Run Mountain, VA: $64,433 | 9.6% Bull Run Mountain, VA: 9.2% |
How does Sterling & Potomac Falls compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Sterling & Potomac Falls This area 51 listings | $37,502 | 62% | $304 | 10.6% |
| Bull Run Mountain, VA market 178 listings | $41,589 | 55% | $389 | 9.5% |
Where is Sterling & Potomac Falls?
The Bull Run Mountain, VA market includes 6 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Sterling and Potomac Falls together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (51 in Sterling & Potomac Falls). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 2, 2026 and refresh monthly.
Why are these figures different from the Bull Run Mountain, VA market page?
The market page summarizes all of Bull Run Mountain, VA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Sterling & Potomac Falls
With BNBCalc Markets, compare Sterling & Potomac Falls by bedroom count and performance level, see home prices, and browse its listings on the map.