What Airbnb listings in Shell Knob & West Table Rock earn, how often they're booked, and how that compares with the rest of Branson, MO.

Over the past 12 months, regularly available listings in Shell Knob & West Table Rock earned $38,741 on average, were booked for 44% of the nights they were open, and averaged $424 a night. The median gross yield, before expenses, is 11.6%.
Yearly revenue
$38,741
Occupancy
44%
Nightly rate
$424
Gross yield
11.6%
before expenses
Median of 181 listings
Active listings
346
Shell Knob & West Table Rock's revenue lead over the wider market does not extend to the four-or-more-bedroom group. Average trailing-year booking revenue is $38,741, compared with $31,677 across Branson, MO.
Among qualifying bedroom groups, homes with four or more bedrooms average $58,574, nearly level with $58,981 market-wide. Use that bedroom-matched comparison for a larger home's revenue estimate rather than building in the area's overall premium.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
Regularly available Airbnb listings in Shell Knob & West Table Rock earned an average of $38,741 over the past 12 months. That is 22% more than the Branson, MO average of $31,677. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Shell Knob & West Table Rock were booked for an average of 44% of the nights they were open for booking over the past 12 months. That is 2 points lower than the Branson, MO average of 46%. Nights a host blocked off don't count.
The average nightly rate in Shell Knob & West Table Rock was $424 over the past 12 months, including cleaning fees. That is 37% higher than the Branson, MO average of $309.
For homes with a matched home value, the median room-revenue potential in Shell Knob & West Table Rock is $31,254 a year and the median gross yield is 11.6%. Gross yield is 1.5 points lower than the Branson, MO median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityThe table shows average yearly revenue and median gross yield for each home size, with the Branson, MO figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 26 listings | $20,987 Branson, MO: $20,138 | Not enough data Branson, MO: 16.7% |
| 2 bedrooms 105 listings | $23,743 Branson, MO: $23,161 | 11.8% Branson, MO: 12.0% |
| 3 bedrooms 70 listings | $29,452 Branson, MO: $30,000 | 11.6% Branson, MO: 12.5% |
| 4+ bedrooms 141 listings | $58,574 Branson, MO: $58,981 | 8.8% Branson, MO: 13.5% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Shell Knob & West Table Rock This area 346 listings | $38,741 | 44% | $424 | 11.6% |
| Branson, MO market 6,748 listings | $31,677 | 46% | $309 | 13.1% |
| Indian Point, Branson West & Kimberling City 1,372 listings | $31,718 | 43% | $330 | 12.5% |
| Joplin & Southwest Missouri 245 listings | $19,422 | 49% | $189 | 14.2% |
| Eureka Springs & Surrounding Countryside 662 listings | $27,376 | 45% | $260 | 11.9% |
| Hollister & Ridgedale 517 listings | $53,009 | 45% | $515 | 17.4% |
The Branson, MO market includes 12 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Shell Knob and West Table Rock together.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (346 in Shell Knob & West Table Rock). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
Figures are current as of November 3, 2026 and refresh monthly.
The market page summarizes all of Branson, MO from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Shell Knob & West Table Rock by bedroom count and performance level, see home prices, and browse its listings on the map.